Reuters Media and Sony Electronics have together launched the “Everyday Smiles” photo contest. Digital photographs of people smiling can be uploaded to the photo contest website now through June 16, and winning entries will be displayed on the Times Square digital billboards in the heart of New York City.
The competition is also meant to feature Sony's new Smile Shutter technology that detects smiles and automatically captures natural looking expressions and smiles. The Smile Shutter technology is available on the latest Sony Cybershot digital cameras.
'Everyday Smiles' Photo Contest on Reuters.com
Sony Electronics and Reuters Media have teamed up to launch the “Everyday Smiles” photo contest on Reuters.com.Aspiring U.S. photographers are invited to submit photos of themselves, their friends and their families smiling now through June 16.
The winning photos will be displayed on the Times Square digital billboards, part of Reuters Media’s publishing platform, in the heart of New York’s Times Square.
The photo submission program promotes Sony’s Smile Shutter™ technology in its latest Cyber-shot® digital cameras.
When the smile shutter feature is activated, the camera automatically captures a smile without your having to press the shutter. The result is snapshots with natural-looking smiles and expressions.
This new contest follows the "Take Your Best Shot" citizen photojournalism campaign that the two companies launched last year, attracting more than 1,000 entries.
Entries for the Everyday Smiles contest must be received between now and June 16, 2008 and submitted online at the Everyday Smiles Contest Website. Instructions for submission, along with the official contest rules, are available online at: http://www.reuters.com/youWitnessTermsOfUse.
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