Reader's Digest names Canon the 'most trusted' brand

Reader's Digest has named Canon the 'most trusted' camera brand in Europe for the eighth straight year. The Reader's Digest Most Trusted Brands Survey 2008 was found to have the highest reputation among consumers in 16 European countries for digital cameras.

LONDON, May 2008 – Canon, world-leader in imaging solutions, has been chosen as Europe's top camera brand for the eighth consecutive year in the Reader’s Digest Most Trusted Brands Survey 2008, an annual pan-European survey of consumer attitudes to brand products and services.

Reader’s Digest, the world’s best-selling monthly magazine, asked its readers in 14 languages across 16 European countries to nominate the brand they trusted most in a range of consumer categories, including cameras. Respondents were drawn from the Reader's Digest customer database of 4.5 million homes in Europe, and a total of 23,651 questionnaires were analysed across the 16 countries.

Canon was one of only four brands nominated as ‘most trusted’ in 13 or more countries including newly added Russia. All brands were judged on quality, image, value for money, environmental responsibility and ethical standards.

James Leipnik, Chief of Communication and Corporate Relations for Canon Europe said: “At Canon, we are focused on providing our customers with excellent imaging solutions that enable them to harness the power of the image at home and in the workplace. It is gratifying that so many readers of the Reader’s Digest across Western and Eastern Europe continue to trust us to deliver solutions and service of the highest quality.”

"Consumer trust is vital to successful brands. Maintaining trust in a fast changing world is one of the biggest challenges facing companies today, especially in the technology sector. For Canon to have improved its position as the most trusted brand of camera in many countries in Europe is impressive" said Gavin Murray, Regional Advertising Director, Europe, Reader’s Digest.

The 13 countries that selected Canon as ‘most trusted’ camera brand were Austria, Belgium, Finland, France, Germany, Hungary, Netherlands, Portugal, Russia, Spain, Sweden, Switzerland and the UK.