Digital photography: You press the button, they do the rest

Digital photography has progressed tremendously over the past decade. Amazing new technology lets cameras make good on an old promise, writes Lucy Davies.

The sensational success of George Eastman's 1887 Kodak camera was matched only by the slogan he came up with to advertise it: "You press the button, we do the rest."

Suddenly, his public believed they could handle what had always been a cumbersome, complicated and messy process - the preserve of professionals - and photography became a mass-market business.

Curiously, digital photography will never be quite as effortless as the film kind - there's too much temptation to tweak and adjust the photo. But today's leading camera manufacturers have been taking Eastman's approach on board, producing an abundance of devices loaded with features designed to make photography simpler and more fun.

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