Digital Camera - Sony CyberShot DSC-W130

The Sony CyberShot DSC-W130 is a 8.1 megapixel compact digital camera with 4x optical zoom and a 2.5 inch LCD screen. Available in various colors like pink, black and silver, the DSC-W130 digital camera is targeted at women and other casual photographers. The new camera also features Sony's face detection to detect smiles and the faces of children as well as image stabilization technology to reduce blur.

Sony CyberShot DSC-W130 Digital Camera

SAN DIEGO, Jan. 23, 2008 – Sony is introducing a line of colorful W-series Cyber-shot® digital cameras with new imaging technologies for easier photo capture.

The 10.1-megapixel DSC-W170 and 8.1-megapixel DSC-W150 models feature Carl Zeiss® 5x optical zoom lenses with wide angles of view, 28 mm – 140 mm and 30 mm – 150 mm, respectively, and 2.7-inch LCD screens along with eye-level viewfinders. Rounding out the series are the 8.1-megapixel DSC-W130 models and 7.2-megapixel DSC-W120 units with 4x optical zoom and 2.5 inch LCD screens.

The lineup features a wider range of color choices than previous models – from playful pink and blue to sophisticated champagne gold and red.

Newly-available on the W-series cameras is Sony’s “smile shutter” mode, which automatically captures an image when your subject smiles – without having to press the shutter. This function even lets you prioritize adult or child faces to capture photos only when the intended subjects smile.

Smart Technology to Capture Better Photos

Each of the new W series models includes Sony’s improved face detection technology, which, like the smile shutter technology, can now distinguish between the faces of children and adults. You can select “child priority” or “adult priority” and the camera will detect up to eight faces in the camera frame and optimize focus, exposure, white balance, and flash control.

The W170 and W150 cameras feature new intelligent scene recognition (iSCN) technology, which allows the camera to automatically select the optimal scene mode for a variety shooting situations. In advanced iSCN mode, the camera will take a photo based on the user’s settings. If the camera determines that another setting would yield better exposure, it will automatically take a second photo with that setting. The user ultimately has two images to choose from.

Powerful Features for Outstanding Images

The series features a number of powerful features, including: Sony’s D-Range Optimizer to retrieve picture detail in photos with harsh highlights or dark shadows; semi-manual focus that allows you to select the focusing distance based on your subject’s location; an improved auto focus system that includes macro ranges; Super SteadyShot image stabilization; high sensitivity settings up to ISO 3200; and in-camera editing functions such as “unsharp mask” to sharpen images.

Enhanced Playback Options

The W170 and W150 units are equipped with advanced image management functionality. Filtering options allow you to search for photos by date and smile. Images can be viewed by date or in a helpful calendar view, and organized in the cameras’ “favorites” folder for quick retrieval of beloved images.

The slideshow function of W170 and W150 has also been upgraded. Photos can be selected using the same advanced filtering options available in playback mode and transitions have been improved through the application of face detection technology. Now your subjects can take center stage as the slideshow moves through sophisticated pans, fades and wipes. Improvements to the background music function include a choice of more tracks, longer tracks, and multiple tracks for longer slideshows.

Price and Availability

In pink, blue, black and silver, the DSC-W120 camera will be available for about $200 in March. The DSC-W130 model will be offered in pink, black and silver for about $230 that same month. The DSC-W150 model will hit retail in sophisticated champagne, red, black and silver for about $250 in April. The DSC-W170 model will also be available then in those same colors for about $300.

The new models can be purchased online at sonystyle.com, at Sony Style® retail stores (www.sonystyle.com/retail), at military base exchanges, and at authorized dealers nationwide. Pre-orders begin on Jan. 31 at www.sonystyle.com.

Sony CyberShot DSC-W130 Digital Camera Related Links

Official Sony CyberShot DSC-W130 Digital Camera Website
Sony CyberShot DSC-W130 User Manual

Sony CyberShot DSC-W130 Digital Camera Reviews

CNET - Sony CyberShot DSC-W130 Digital Camera Review
Imaging Resource - Sony CyberShot DSC-W130 Compact Digital Camera Review
Steve's Digicams - Sony CyberShot DSC-W130 Camera Review

Digital Camera - Olympus SP-570 UZ

The Olympus SP-570 UZ digital camera has 10 megapixel resolution and an astounding 20x optical zoom lens for superior image quality. Wit the ability to ultra zoom into any scene, the Olympus SP-570 UZ is a powerful digital camera without the frills of a full-blown SLR camera. The SP-570 UZ has a 2.7 inch LCD screen and comes with the latest digital camera technologies available. This versatile camera is ideal for sports, outdoor and travel photography.

Olympus SP-570 UZ Digital Camera

Amazing Optics, 10 Megapixels, Wide-Angle and Telephoto Lens, Dual Image Stabilization, and 2.7-Inch HyperCrystal LCD Screen Top the List of Innovative Features

Center Valley, Pa., January 22, 2008 — Olympus today announces its new powerful and versatile SP-570 Ultra Zoom digital compact camera, which stands out from the crowd with an astounding precision-crafted 20x, wide-angle optical zoom (26-520mm equivalent) and 10 million pixels of resolution for superior image quality in any shooting situation.

The SP-570 UZ offers the advanced manual controls that experienced photographers demand and find on a digital SLR (single lens reflex), including a new zoom ring and hotshoe for external flash, and RAW format capture. At the same time, users can easily set the camera to operate like a simple point-and-shoot with automatic scene modes. Beyond its impressive lens and pixel count, the SP-570 UZ delivers other key innovations, including:

• Dual Image Stabilization combines the benefits of Sensor-Shift Image Stabilization and Digital Image Stabilization to compensate for both camera shake and moving subjects, ensuring beautiful, blur-free images in any situation;
• Face Detection continually tracks faces within the frame and automatically focuses, and optimizes exposure for sharp, brilliant portrait pictures even if your subject is moving;
• Shadow Adjustment Technology enables users to preview and capture images as the human eye sees them, compensating for difficult lighting situations and maintaining detail in highlights while improving the detail in the shadows to produce more balanced photos;
• Perfect Shot Preview takes the guesswork out of great photography by allowing users to preview and select various photographic effects live on the LCD screen, before snapping the shot; and
• Large 2.7-Inch HyperCrystal™ LCD with anti-glare technology improves visibility in bright sunlight and provides a wider viewing angle (176 degrees in every direction) for easier composition and viewing of images during playback.
  

"The SP-570 UZ is the best choice for anyone who wants to dive deeper into digital photography with a sophisticated yet simple-to-use camera that will match their growing skills," said Mark Hoffman, director, Product Marketing, Olympus Imaging America Inc. "Thanks to its compact design and easy-to-use advanced technologies, the perfect image is only a click away."

Capturing It All, Far and Wide

Precision optics is fundamental for producing quality images, and the SP-570 UZ comes fully equipped with the equivalent of three lenses in one complete camera. The bright, f2.8-4.5 lens provides the equivalent of 26-520mm focal length with 100x total seamless zoom (5x digital zoom). Users can get close to the action with the camera’s versatile yet compact 20x super telephoto zoom and at the same time, the wide-angle (26mm) lens captures more in each frame. Its super-macro capabilities capture the subtlest details from as close as one centimeter.

The compact lens construction combines high-refractive, aspherical and extra-dispersion (ED) lens elements to deliver edge-to-edge sharpness and clarity. Whether it is capturing fast-action sports or for everyday use, this sturdy compact body with a wide-angle and telephoto lens provides the versatility to get the job done.

Dual Image Stabilization

Dual Image Stabilization enables users to take crisp, clear pictures in virtually any shooting situation – adjusting for camera shake and a moving subject. Olympus’ mechanical Sensor-Shift Image Stabilization keeps images sharp by adjusting the CCD to compensate for camera shake, which often occurs when zooming in on your subject and in low-light conditions when shutter speeds are slower. Digital Image Stabilization freezes the action with high ISO sensitivity and fast shutter speeds that prevent blur caused by a moving subject.

Full Manual Control

The Manual, Aperture Priority and Shutter Priority modes give users versatility and control for optimal performance in any situation. Users can express their creative vision – adjusting the f-stop for detailed portraits with softened backgrounds, or slowing the exposure speed to create the blurred effect of motion, or just sit back and let the camera do the thinking through the use of the automatic settings. Manual focus is also available for users who want to have full creative control.

Hotshoe for External Flashes

The SP-570 UZ offers a hotshoe for connecting an external flash, providing greater versatility for different lighting effects. Additionally, the SP-570 UZ supports wireless flashes, enabling a user to capture beautiful images even in difficult lighting situations.

Face Detection

Face Detection tracks faces within the frame and automatically focuses (Face Detection AF) and optimizes exposure (Face Detection AE) quickly for sharp, brilliant portrait pictures. Now, your subject’s face is in focus whether it is in the center of the target area or not.

High-Speed Sequential Shooting and Pre-Capture

The SP-570 UZ is capable of capturing images at an incredible 13.5 frames per second (with a reduced image size of 3 megapixels). The inclusion of Pre-Capture technology, which works in conjunction with High-Speed Sequential Shooting, enables users to capture the action before and after fully pressing the shutter button. Pre-Capture begins working as soon as the focus is locked, automatically archiving five frames in the camera’s buffer memory prior to the shutter release – virtually guaranteeing that none of the action will be missed even if the user’s reaction time is slow. Perfect for situations where timing is essential, such as photographing a tennis player serving, children playing or a whale breaching.

2.7-Inch HyperCrystal LCD

The SP-570 UZ utilizes a HyperCrystal LCD designed to offer a wider viewing angle without glare or shadow. Now, images and movies appear crisp and clear on the LCD with a greater than 140-degree viewing angle (left-to-right or up-and-down), while composing or reviewing an image. Its electronic viewfinder is very sharp and includes a diopter to adjust to one’s own eye strength when not wearing glasses.

Shadow Adjustment Technology

Shooting outdoors in bright daylight can be tricky because of the extreme contrast between dark shadowed areas and bright sunlight areas. While the human eye is capable of detecting the nuances between dark and light and all the details in between, image sensors traditionally have not been quite as sensitive. The SP-570 UZ addresses this challenge head-on with a new Shadow Adjustment Technology, which compensates for extreme contrast where the shadow areas are underexposed and lack visible detail. With the new technology, users can preview and capture images that have the same contrast as seen with the naked eye.

Perfect Shot Preview

The SP-570 UZ features a Perfect Shot Preview mode that enables users to preview and select various photographic effects (such as zoom, exposure compensation, white balance and metering) on a live, multi-window screen before snapping the shot. Perfect Shot Preview enables users to see precisely what the image will look like when adjustments are made, ensuring users are capturing the exact image they want. It is an ideal way for novice users to learn about the effects of different photography techniques.

Perfect Fix In-Camera Editing

Olympus’ Perfect Fix feature offers quick solutions for unanticipated image quality issues, which may be caused by several adverse conditions. Lighting Fix can be used to adjust any underexposed areas and Red-Eye Fix can be used to reduce the effects of red-eye sometimes caused by a direct flash. Additional in-camera editing functions can be quickly accessed right in the camera by the touch of a button; features available include resizing, trimming, frames, text options, black and white, and sepia.

TruePic III Image Processor

Olympus’ enhanced TruePic III Image Processor produces crystal clear photos using all the pixel information for each image to deliver superior picture quality with more accurate colors, true-to-life flesh tones and faster processing speeds. TruePic III also captures sharp images at high ISO settings, which are traditionally associated with increasing image noise or producing grainy photos.

31 Shooting Modes Including Multi-Fireworks

The SP-570 UZ makes it easy to take great photos in a variety of scenarios and lighting situations with 31 shooting modes, including a Multi-Fireworks mode. To capture the most stunning fireworks displays, this multi-exposure feature overlays the fireworks to create the memory of a lifetime. To activate any of the camera’s pre-set modes, simply select the desired mode for portraits, landscapes, night scenes, fast-action and more.

OLYMPUS Master 2 Software

OLYMPUS Master 2 software provides the ultimate in digital imaging management. An intuitive user interface makes downloading to your computer quick and simple, and images are easily organized by folders or albums and searchable by date in Calendar view. Also, with one-click editing tools, such as red-eye removal, images can be touched up before printing or e-mailing. Online support, templates, firmware upgrades and other user services are just a mouse-click away. Use the optional muvee™ Theater Pack to create professional quality slide shows and DVDs from your pictures using any of several built-in templates.

Availability

The SP-570 UZ will be available in March 2008. It will also include: Neck Strap, WIN/Mac USB Cable, Audio/Video Cable, four AA Batteries, Manual, Warranty Card and OLYMPUS Master 2 Software CD-ROM.

U.S. Pricing

SP-570 UZ Estimated Street Price: $499.99 (U.S.)

Olympus SP-570 UZ Digital Camera Reviews

CNET Olympus SP-570 UZ Digital Camera Review
PCMag Olympus SP-570 UZ Digital Camera Review
Steve's Digicams Olympus SP-570 UZ Digital Camera Review

Olympus SP-570 UZ Digital Camera Related Links

Official Olympus SP-570 UZ Digital Camera Website
Olympus SP-570 UZ Digital Camera Manuals

Digital Camera - Nikon COOLPIX S600

Nikon's new COOLPIX S600 is a 10 megapixel compact digital camera which features a 4X optical zoom lens and optical vibration reduction image stabilization technology. The Nikon COOLPIX S600 digital camera also has a 2.7 inch LCD screen and weighs only 4.6 oz. The COOLPIX S600 is aimed at casual point-and-shoot photographers.

Nikon COOLPIX S600 Digital Camera

Nikon UK is pleased to announce the introduction of the COOLPIX S600, a stylish new camera that combines swift start-up time, advanced functions and outstanding photographic performance into the world’s most compact body*. Built on a custom application of Nikon’s innovative EXPEED digital image processing concept and incorporating the precision optics of a NIKKOR lens, the COOLPIX S600 offers the added pleasure of sophisticated design.

The 10 megapixel COOLPIX S600 boasts ultra-swift response, and maintains image clarity even at sensitivity settings as high as ISO 3200. A 4x Zoom-NIKKOR lens featuring Nikon’s optical lens shift VR image stabilisation enhances compositional freedom with 28mm wide-angle capability (35mm format equivalent) and has the range to cover scenes from panoramic landscapes to close-up portraits.

The COOLPIX S600 delivers high-speed auto focus performance and the world’s fastest start-up time*1, 2 within 0.7 seconds. The clean lines, solid feel and reassuringly firm hold of its metallic body demonstrate dedication to quality materials and fine craftsmanship. Large buttons and the user-friendly rotary multi-selector are also carefully positioned to provide intuitive operation, whilst the clear, bright image offered by large 2.7-inch LCD monitor makes it a pleasure to use. The COOLPIX S600 will be available in a choice of Titanium Silver, or Urban Black body colours. (Colour availability may vary according to region.)

*1 Among compact digital cameras equipped with 28mm (35mm format equivalent) zoom lens and optical vibration reduction as of January 29, 2008 (according to research conducted by NIKON CORPORATION). *2 Based on CIPA industry standard.

Note: Specifications, design, product name, standard accessories, and release schedule may differ by country or area.

Nikon COOLPIX S600 Feature Highlights

Proven lens shift VR image stabilization for sharper results Optical lens shift VR (Vibration Reduction) image stabilization helps achieve sharper results by applying field proven technology originally developed for Nikon SLR camera lenses to counteract camera shake in lower light or when shooting moving subjects. Active full time, VR also stabilizes images displayed on the 2.7-inch high-resolution LCD monitor for easier framing and more reassured shooting.

ISO 3200 capability provides extended shooting range Extended light sensitivity range with manual settings up to ISO 3200 adds the power to shoot more effectively in lower lighting conditions, or to capture moving subjects with outstanding clarity. Automatic sensitivity control is also available, freeing you to concentrate on the shot while the camera selects the optimal setting across a range between ISO 100 and ISO 800.

Large 2.7-inch LCD monitor for quality viewing and easier menu operation Practically defying the COOLPIX S600’s compact body proportions is a high quality 2.7-inch LCD monitor with improved shooting displays and revised icons. Features include approx. 230k-dots of high resolution and a wide 160-degree horizontal and vertical viewing angle.

New Active Child mode for carefree shooting with beautiful results Active Child mode joins the lineup of 14 different scene modes and three movie modes tuned to produce the best results to match the moment. In Active Child mode, simply frame and select your subject before shooting. The camera then tracks and focuses on that moving subject as you shoot for faster, more reassuring operation with clearer results.

Nikon COOLPIX S600 Other Features

• Three Unique Nikon Image Innovations – Face-priority AF, In-Camera Red-Eye Fix, D-Lighting
• Active Zoom allows smoother zooming for close-ups
• New Pastel mode produces bright images with a watercolour effect
• Macro shooting from as close as 3 cm (1.2 in.)
• Time zone function for easy setting of multiple locations
• SDHC card compatibility
• Approx. 45 MB of internal memory
• USB connectivity
• PictBridge support

Nikon COOLPIX S600 Digital Camera Reviews

CNET Nikon COOLPIX S600 Review
Trusted Reviews - Nikon COOLPIX S600 Digital Camera Review
About.com Nikon COOLPIX S600 Compact Digital Camera Review

Nikon COOLPIX S600 Digital Camera Links

Official Nikon COOLPIX S600 Digital Camera Website
Nikon COOLPIX S600 Digital Camera Brochure
Nikon COOLPIX Digital Camera User Manual

Digital Camera - Nikon COOLPIX S52C

Nikon has begun shipping its new COOLPIX S52C digital camera that features Wi-Fi capability to send emails of digital photos and videos through the T-Mobile HotSpot Wi-Fi service. Users can also upload images to the popular online digital photo sharing service Flickr through Nikon's own my Picturetown digital photo sharing hub.

Besides the Wi-Fi feature, the Nikon COOLPIX S52C digital camera also comes with 9 megapixel resolution and a 3x optical zoom lens. The compact digital camera also has a 3.0 inch LCD screen for previewing digital photos and changing settings. The COOLPIX S52C utilizes Optical Vibration Reduction Image Stabilitization system to reduce blur and capture sharper images.

The Nikon COOLPIX S52C is available now at a manufacturer suggested retail price of $279.95 (www.nikonusa.com).
MELVILLE, NY (May 16, 2008) - This month Nikon begins shipping the new COOLPIX S52c digital camera. Each S52c ships with six-months of complimentary T-Mobile® HotSpot Wi-Fi service for digital cameras, which allows the user to send images and videos from thousands of T-Mobile® HotSpot locations within the United States*.

In addition to an innovative Wi-Fi feature, the S52c boasts 9 megapixel resolution for generating high quality prints, a 3x Zoom-Nikkor glass lens ensuring great pictures with true-to-life color, and a huge, bright 3.0-inch LCD screen for users to easily compose and share images. To help ensure the consumer will be able to capture stunningly sharp images, the S52c utilizes an Optical Vibration Reduction (VR) Image Stabilization system and ISO up to 3200, enhancing the camera’s low-light performance.

Across town or across the ocean, by using the S52c’s One Touch Email with the Picture Mail button and Nikon’s photo sharing hub, my Picturetown, consumers can take advantage of several avenues for sharing their images and videos. Through my Picturetown, users can email pictures directly to friends and family, publish pictures to the photo community sharing website Flickr, and link their photos to blogs and social networking sites. Pictures can also be sent to the email addresses of certain mobile phones for viewing.

In addition, S52c owners can utilize my Picturetown to store up to 2 gigabytes of images and movies for free, providing a valuable back up to memory card storage. S52c users are able to access my Picturetown from their computers, and nearly any portable device with internet accessibility, providing instant access to their images anytime, anywhere.

The COOLPIX S52c digital camera will be available nationwide beginning May 16, 2008. The S52c has an MSRP Price of $279.95. For more information about this and other COOLPIX cameras, please visit www.nikonusa.com.

*Six months of complimentary T-Mobile HotSpot service begins the first time you automatically connect your COOLPIX S52c digital camera to the T-Mobile network at a T-Mobile HotSpot location within the U.S. The T-Mobile HotSpot promotional offer does not include access to T-Mobile HotSpot roaming locations from the COOLPIX S52c. This offer expires on May 30, 2009.

Digital Cameras - Canon PowerShot SD890 IS, SD790 IS and SD770 IS

Canon's new PowerShot digital cameras feature intelligent features as well as advanced digital photography technologies for the most demanding amateur photographers. The PowerShot SD890 IS, SD790 IS and SD770 IS ELPH digital cameras represent a step forward in compact digital cameras, and all three feature optical image stabilization to reduce blur as well as Canon's advanced image processing engine, the DIGIC III.

All three PowerShot compact digital camera models feature 10 megapixel resolution as well as Canon's face detection and motion detection technologies. The Powershot SD890 IS digital camera features a 5.0X optical zoom lens and a 2.5 inch LCD screen. The Powershot SD790 IS digital camera, meanwhile, features a 3.0X optical zoom lens and a 3.0 inch LCD screen while the Powershot SD770 IS digital camera features a 3.0X optical zoom and a 2.5 inch LCD screen.

These new PowerShot digital cameras were designed with the casual user in mind, and ease of use and functionality were major concerns. They are also elegantly designed and come in beautiful colors. The PowerShot SD890 IS, SD790 IS and SD770 IS ELPH digital cameras are available at manufacturer suggested retail prices of $399.99, $349.99 and $299.99 respectively.


LAKE SUCCESS, N.Y., March 12, 2008 - Whether capturing spur-of-the-moment inspirations or momentous family occasions, Canon U.S.A.'s newest additions to the PowerShot line-up: SD890 IS, SD790 IS and SD770 IS ELPH digital cameras continue to provide intelligent, easy-to-use features, resulting in fantastic photos. Integrated Canon technologies such as Motion Detection Technology, Optical Image Stabilization, Genuine Canon Face Detection Technology, and Canon's proprietary DIGIC III imaging processor, along with the inherent style of the ELPH line; make them the ideal accessory for capturing a night out on the town or an intimate social gathering.

"The Canon PowerShot SD890 IS, SD790 IS and SD770 IS ELPH digital cameras carry on the trend-setting traditions and extend the boundaries of technological ease and the individual sense of style that has always been at the heart of the ELPH line-up," states Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A. "Canon continues to draw upon its 70 years of imaging excellence and photographic expertise to develop new technological advancements, as well as create stylish form factors as seen in the iconic box and circle design of ELPH cameras."

Digital Camera Elegance and Excellence

PowerShot SD890 IS ELPH digital camera

This PowerShot SD890 IS ELPH digital camera is a prime example of Canon quality, from the tip of its 5x optically image stabilized, zoom lens to the big and brilliant 2.5 inch PureColor II LCD display embedded in the camera's contoured back. Indeed, it is that very 5x zoom lens that expands the user flexibility by expanding the focusing range from a maximum wide-angle equivalent of a 37mm lens to its maximum optical telephoto equivalent of a 185mm lens. Ideal for capturing everything from broad sweeping vistas to intimate close-ups, the PowerShot SD890 IS Digital ELPH model is also capable of securing macro images from less than an inch away from the subject, making extraordinary, high-resolution nature shots as elementary as point and shoot.

From the moment it appears in a user's hand, it is clear that this ELPH digital camera is like none that have come before. From the body's clean lines and smooth, matte silver finish to the topside metallic robe that highlights and accentuates the camera's curves, the 10-megapixel PowerShot SD890 IS ELPH digital camera's alluring proposition is one of beauty, versatility and ability.

This camera's multi-control dial enables the user to simply switch between shooting modes, settings and even images during playback, with easily understandable mode icons displayed on the camera's 2.5-inch PureColor II LCD display. There's even a traditional optical viewfinder for the purists who prefer it.

PowerShot SD790 IS ELPH Digital Camera

The 10-megapixel PowerShot SD790 IS ELPH digital camera's optically image stabilized 3x zoom has a focusing range from a wide-angle equivalent of 35mm to a maximum telephoto equivalent of 105mm. Like the PowerShot SD890 IS ELPH Digital camera, the SD790 IS ELPH digital camera features the quick and easy-to-use multi-control dial.

Though smaller than a deck of playing cards, the PowerShot SD790 IS ELPH digital camera conveys a cool, substantial look and feel, thanks to its solid, yet streamlined, chiseled design. Adding to its appeal is the camera's large and highly visible, three-inch PureColor LCD II display, with an adjacent multi-control dial and new button configuration that combine to form a flat control panel.

PowerShot SD770 IS ELPH Digital Camera

The PowerShot SD770 IS ELPH digital camera's classic box and circle design has characterized the Digital ELPH look for more than a decade. This 10-megapixel model boasts the thinnest body of any optically image stabilized ELPH model ever produced, featuring a slimmer yet higher capacity battery pack, that with the camera's power-saving improvements, actually increases the number of photos that can be taken on a single charge to approximately 300 images.

Among the key features of the PowerShot SD770 IS ELPH digital camera are a 2.5-inch PureColor LCD II screen and an optical viewfinder as well as the same optically image stabilized 3x zoom as its more senior sibling, the PowerShot SD790 IS ELPH digital camera. The PowerShot SD770 IS ELPH digital camera is offered in the classic matte silver finish with high gloss highlights around the lens barrel and topside edge, and the reprise of Canon's sleek and striking two-tone finish that incorporates matte black highlights around the lens barrel and circle along the camera edge.

Inspired Digital Camera Innovation

Beating The Blur

Among the significant technological advances shared on the new PowerShot SD890 IS, SD790 IS and SD770 IS ELPH digital cameras is Canon's intelligent anti-blur system. Developed by linking four of Canon's most cutting-edge achievements: Optical Image Stabilization, Motion Detection technology, Hi-ISO Auto and Noise Reduction technology, the result is consistently sharp and clear pictures, even when the shooting conditions and circumstances may not be ideal.

The most common cause of blurry pictures is actual camera shake. This can be caused by anything from a photographer's unsteady hands to movement in a car along a bumpy road to shots where the zoom lens is extended to a maximum telephoto length or even dimly lit conditions without benefit of flash that causes the shutter to stay open longer in order to admit enough light to make a proper exposure. Canon's proprietary Optical Image Stabilizer (OIS) physically compensates for camera movement and shake by actually shifting the lens (unlike other Image Stabilization systems that merely mask the undesirable movement electronically).

Adding to these ELPH cameras' anti-blur effectiveness, Canon's Motion Detection Technology is linked to the camera's High ISO Auto mode. This improves image clarity by raising ISO speeds (and shutter speeds) for fast-moving subjects (such as a child hitting a baseball from home plate and then running towards first base) or lowering ISO speeds to reduce noise when the subject is stationary. In short, when this impressively intuitive technology detects movement it automatically raises the ISO just enough to reduce image blur. When no movement is detected, it optimally lowers the ISO to reduce noise.

Genuine Canon Face Detection Technology

All three PowerShot ELPH digital cameras feature the latest and most advanced generation of Genuine Canon Face Detection Technology, thus ensuring that up - to nine forward-looking faces in the frame - whether posed for a family portrait, candidly capturing friends and fun, or spontaneously snapping a toddler's expression of triumphant glee as two halting steps - are in focus and properly exposed, with or without flash. In addition to focus and exposure control, the camera's Face Detection feature captures truer, more accurately lit skin tones (and hence more beautifully rendered pictures) thanks to Canon's improved Face Detection White Balance. There's also a new optional "AF Point Zoom" feature that digitally enlarges the face of the main subject on the camera's LCD screen to make it easy to determine the optimum timing for clicking the shutter to capture the moment.

In-Camera Image Enhancement

Canon ELPH digital cameras offer an array of in-camera processing features that once required tweaking with computer-based photo software. Now, newly developed Automatic Red-Eye Correction can be engaged while shooting, minimizing the need for correction before printing or sharing images.

With Canon's Image Inspection Tool, users can review pictures recently taken on the camera's bright, brilliant and easy-to-read 230,000-pixel PureColor LCD II display by zooming in to ensure that the subjects are in focus and to check for such picture-damning details as closed eyes or inappropriate expressions. What's more, with the ELPH digital camera line's Trimming Function, users can easily crop images, centering and creating memorable close-ups whether they are smiling faces or iconic cityscapes.

DIGIC III Imaging Processor

The "brain" in every new Canon digital camera is Canon's proprietary DIGIC III imaging processor. This exclusive chip is responsible for the camera's higher performance levels including faster start up, faster autofocus and quicker shutter response times that leave long lag competitors far behind. What's more, the DIGIC III processor improves both the image quality and the cameras' power consumption, extending the battery life under typical shooting conditions.

In the Boxes

The PowerShot SD890 IS, SD790 IS and SD770 IS ELPH digital cameras are scheduled to be in stores early April, end of March and mid-April respectively. Each of these new, camera kits include a battery pack and charger, a 32MB SD memory card, a USB interface cable, an AV cable, a wrist strap, and Canon's software suite. Each kit carries an estimated retail price of $399.99, $349.99 and $299.99 respectively.


Related Links
Steve Digicams - Canon PowerShot SD890 IS Digital Camera Review

Digital Camera - Panasonic LUMIX DMC-TZ50

Digital Camera with Net Connectivity

Panasonic's new compact digital camera - the LUMIX DMC-TZ50 - represents a first in digital photography. It features Wi-Fi and wireless LAN connectivity as well as T-Mobile's HotSpot service, and allows digital photographers to upload photos directly to Google's free Picasa Web Albums.

The LUMIX DMC-TZ50 digital camera also features 9.1 megapixel resolution as well as a 10X optical zoom allowing close-up shots. It also has a 28mm wide-angle lens as well as the ability to record HD video. The Panasonic LUMIX TZ50 digital camera is ideal for active users as well as for digital photographs of fast-paced action sequences.

The high-resolution 3.0 inch LCD screen also makes digital photo previewing better. The LUMIX TZ50 digital camera also comes with Panasonic's new Venus Engine IV image processor which features better signal processing and produces higher quality digital photographs. The integrated optical image stabilization and intelligent exposure technologies also improve picture quality from previous models of Panasonic LUMIX digital cameras.

The Panasonic LUMIX DMC-TZ50 is expected to retail in May 2008 for $449.95.

New Wi-Fi LUMIX TZ50 Digital Camera Features HD Video, 28mm Wide-Angle Lens, 10x Optical Zoom Ideal for Active Users to Share Photos On-the-Go

SECAUCUS, NJ (April 16, 2008) – Panasonic today introduced a new addition to its award-winning TZ-family of digital cameras, the Panasonic LUMIX DMC-TZ50 – complete with Wi-Fi capabilities, standard 802.11b/g wireless LAN connectivity and access to T-Mobile® HotSpot service, users can upload digital photos taken with the TZ50 directly to Picasa Web Albums, a free online photo-sharing service from Google. The 9.1 megapixel TZ50 is packed with a 28mm wide-angle lens, 10x optical zoom and the ability to record HD video, making it the ideal digital camera for active users.

“This advanced digital camera makes it possible for users to share their photos with friends and family with unprecedented ease and without a computer,” said Alex Fried, National Marketing Manager, Imaging, Panasonic Consumer Electronics Company. “Active users will appreciate the TZ50’s Wi-Fi capabilitilies so they can share photos while on-the-go, but they will also benefit from HD video recording, a 10x optical zoom and a 28mm wide-angle lens, so capturing images, whether far or wide; moving or still – is all possible with this compact camera.”

Panasonic uses the T-Mobile HotSpot service and Picasa Web Albums’ APIs to create a new optimal online environment and community for sharing digital photos. After taking photos with the new Panasonic LUMIX TZ50, users will be able to wirelessly send one or multiple photos at a time, directly to Google’s Picasa Web Albums. Users can connect to standard wireless home networks, but furthermore, the TZ50 can also connect to the T-Mobile HotSpot Service, which provides fast and reliable Wi-Fi Internet acess at more than 8,800 public locations throughout the United States, including Borders® Books & Music stores, Hyatt Hotels and many major airports. The LUMIX TZ50 comes with an offer for 12-months of complimentary T-Mobile HotSpot Wi-FI service.

Users can register one email account with their TZ50, so after uploading their photos to Picasa Web Albums, they can have the URL to that album sent to the registered account. Since many cell phones and smartphones receive emails, users can register their own email address and then forward that Picasa Web Albums URL to friends and family, all while away from home and without using a computer. In addition, users can browse their albums to confirm that photos have been successfully uploaded, and choose to delete uploaded photos directly on the digital camera.

The TZ50 is the latest member of the LUMIX TZ-Series, renowned for packaging a 28mm wide-angle 10x optical zoom Leica DC lens (equivalent to 28-280mm on a 35mm film camera) into a compact body. The 28mm wide-angle lens captures subjects and scenes wider at the same standpoint than a normal 35mm camera. Notably, the new TZ50 integrates the capability of recording 720p HD (high-definition) motion pictures together with its direct output function allowing users to enjoy watching both still and motion pictures in impressive HD quality on a HDTV via an optional component cable or by inserting the SD Memory Card into the SD slot, which is available on all Panasonic VIERA HDTVs.

The Panasonic LUMIX TZ50 also incorporates Panasonic’s advanced Intelligent Auto (iA) mode consisting of seven intuitive technologies, all which are specifically designed to help make photo-taking enjoyable and easy. When in Advanced Intelligent Auto mode, the following technologies all operate automatically; the consumer does not need to change any settings:

• Intelligent Exposure – Photos will no longer be under- or over-exposed. Instead, the TZ50 instantly analyze the framed image and adjusts the brightness in areas that are too dark because of dim lighting, backlighting or the use of the flash. The camera will automatically adjust the brightness accordingly.
• Digital Red-eye Correction – Helps eliminate the red-eye problem that sometimes results when taking flash shots at the night. Incorporated into the built-in flash, the camera emits a small preliminary flash before the main flash, detects red-eye and will digitally correct it.
• MEGA O.I.S. – Gyrosensors detect hand-shake and the lens system shifts to compensate, helping to prevent hand-shake from creating a blurry image.
• Intelligent ISO – Determines if the photo subject is moving and change the ISO setting and shutter speed accordingly.
• Intelligent Scene Selector – Senses the ambient conditions, recognizes the shooting environment and will automatically select the appropriate scene mode from: Scenery, Portrait, Macro, Night Portrait or Night Scenery mode. This intuitive technology, helps the consumer use the most common scene modes that are built into the camera, but often go unused, without making any manual adjustments.
• Face Detection – Detects faces anywhere in the frame and automatically chooses the optimal focus and exposure settings so portraits come out clear and crisp. Detecting up to 15 faces, Panasonic’s Face Detection can even track a face if the subject is moving.
• Continuous AF – The Continuous AF (auto focus) system maintains focus on the subject even without pressing a shutter button halfway, thus minimizing the AF time.

Once a user is in iA mode, these multi-capable functions happen automatically no adjustments or settings changes need to be made. Furthermore, the DMC-TZ50 boasts Intelligent LCD function, which detects the lighting condition and controls the brightness level of the LCD in 11 fine steps, to offer a display with excellent clarity in any situation with the newly developed 460,000-dot high resolution in 3.0-inch LCD screen.

The TZ50 incorporates the Venus Engine IV, Panasonic’s new high-performance image processing LSI. The Venus Engine IV produces higher-quality pictures than its predecessor, the Venus Engine III, by using a more advanced signal processing system. The new Venus Engine IV also improves noise reduction, elevates the detection accuracy and corrective effects in both MEGA O.I.S. and Intelligent ISO and reduces the shutter release time lag.

The Panasonic LUMIX DMC-TZ50 will be available in silver in May 2008 for a manufacturer’s suggested retail price of $449.95.

Digital Camera - Sony Cybershot DSC-W300

Sony has announced the Sony Cybershot DSC-W300 which is expected to be the first compact digital camera with a 13.6 megapixel resolution. Along with a 3X optical zoom lens and a 2.7 inch LCD screen, the Cybershot DSC-W300 is expected to be the most advanced compact digital camera when released in May 2008.

In addition, the DSC-W300 digital camera will also feature an ultra-hard titanium coating that is stylish as well as highly resistant to scratches. This new Sony Cybershot digital camera also features high shooting speeds to capture digital photos of action sequences.

The Cybershot DSC-W800 digital camera features Sony's Super SteadyShot optical image stabilization to reduce blurring as well as very high sensitivity settings (up to ISO 6400) for digital photography in low-light situations.

The DSC-W300 is expected to retail in May 2008 for about $350.


SAN DIEGO, Jan. 25, 2008 – Sony’s new Cyber-shot® DSC-W300 digital camera is expected to be among the industry’s most pocket-able, high-resolution point-and-shoot digital cameras featuring niche performance options.

The camera announced today integrates an ultra-high 13.6-megapixel CCD imager along with a Carl Zeiss® Vario-Tessar 3x optical zoom lens, a 2.7-inch LCD screen and an eye-level viewfinder in a compact size. With its ultra-hard titanium coating, the model offers a premium look and finish that is highly-resistant to scratches and messy fingerprints.

Enhanced Operation for Better Performance

The W300 digital camera newly features an “extra high-speed” burst mode that can shoot three-megapixel photos at five frames per second, ideal for fast-action shooting of sports, pets or children.

In addition to the blur-reducing effects of Super SteadyShot® optical image stabilization, the digital camera also has a new “extra high sensitivity” mode (up to ISO 6400 in this mode only) to help minimize blurry digital photos when shooting in challenging lighting conditions, such as indoors or at twilight, even without a flash.

Noise reduction is now a user-selectable option, with high, low and standard settings, for greater control over the final look of images. For example, a low setting can help reduce noise without sacrificing resolution, making it ideal for landscapes and detailed subjects.

Smart Technology to Capture Better Digital Photos Automatically

As the top-of-the-line model in the series, the W300 digital camera integrates the latest “intelligent” features that help users take better pictures more easily.

Sony’s Smile Shutter™ technology prioritizes the faces of children or adults so that the digital camera takes the photo at the moment the intended subject smiles. Improved face detection technology can also prioritize child or adult faces as the basis for the digital camera to apply focus, exposure, white balance and flash color controls for up to eight faces in the camera’s frame.

The model’s intelligent scene recognition technology automatically can detect five different types of scenes and optimize the digital camera settings for those conditions for a better digital photo. And advanced mode can take two shots almost immediately – one with standard automatic settings and the other with optimized settings.

Powerful Features for Outstanding Images

The W300 model has a number of features to maximize picture quality. Among them are five color modes, including “real” for less in-camera processing and more faithful color reproduction; 12 scene selection modes with a new “underwater” mode that adjusts white balance for more natural-looking photos; Sony’s new D-Range Optimizer Plus that process picture to improve detail in digital photos with harsh highlights or dark shadows; and an improved auto focus system that includes macro ranges.

Viewing and image management has also been enhanced with helpful date and calendar views, in-camera search by face or date, slide show with longer music files, and high-definition component output for viewing photos on a compatible HDTV set.

Digital Camera Price and Availability

The DSC-W300 digital camera and optional accessories will be available in May for about $350. All can be purchased online at Sony Style, at Sony Style retail stores, at military base exchanges and at authorized dealers nationwide.

Digital Camera - Canon Powershot A590 IS, A580 and A470

Canon has added three new models to its acclaimed line of PowerShot compact digital cameras - the A590 IS, A580 and the A470. All three bring advanced digital photography capabilities at affordable prices for the general user. The new Canon digital cameras also win top marks for innovation, image quality and ease of use.

Both the Canon PowerShot A590 IS and A580 digital cameras offer 8.0 megapixel resolution while the A470 produces 7.1 megapixel digital photos. The PowerShot A590 IS also has optical image stabilization that helps produce higher quality digital photographs, as well full manual settings for truly complete digital photography control.

Optical zoom is an impressive 4.0X on the A590 IS and A580 models while the PowerShot A470 features a 3.4X optical zoom. The DIGIC III image processor delivers stunning digital photo quality in all three models.

LAKE SUCCESS, N.Y., January 23, 2008 – Canon U.S.A., Inc. is expanding its acclaimed and perennially popular A-series of PowerShot digital cameras with the introduction of three new, easy-to-use, easy-to-afford, feature-rich models: the optically image stabilized 8.0 megapixel PowerShot A590 IS; the 8.0 megapixel PowerShot A580, and the creatively color-keyed 7.1 megapixel PowerShot A470 digital cameras.

As always, a high level of technological wizardry – forged over Canon's 70 years of imaging innovation and continually refined to meet the photography needs of every user from the tentative first timer to the passionate photo pro – is part of the birthright of every Canon A-series camera. Add in these cameras' ultra-affordable pricing – ranging from an estimated $129 – $179 each – and the ever-present convenience and cost effectiveness of power driven by two AA batteries (rechargeable recommended, but standard alkaline are acceptable) and it is no small wonder that Canon's PowerShot pedigree remains popular among consumers.

"Whether capturing the expression of delight on a child's face amid a flock of brightly colored birthday balloons; the brilliant sunlight as it reflects off newly fallen snow, or the fiery-orange horizon as day slips into night, these three new PowerShot A-series digital cameras make capturing, saving and sharing memories as simple as 1-2-3," said Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A.

Canon PowerShot A590 IS Digital Camera

Ruggedly crafted yet lightweight, the dark silver body of the 8.0 megapixel Canon PowerShot A590 IS digital camera fits firmly and comfortably into a user's hand. Featuring an impressive 4x (35mm-140mm equivalent) zoom lens, the PowerShot A590 IS model offers a richer feature set than other entry-level PowerShot cameras.

Staking out the upper-middle tier of the PowerShot A-series, the new camera offers users the option of 19 shooting modes, from fully automatic to fully manual operation for greater creative control. The A590 IS camera also features Canon's advanced Optical Image Stabilization (OIS). OIS significantly reduces the effects of camera shake (and the blurry pictures they cause) by actually allowing the lens to shift to compensate for camera movement or shake. Unlike electronic image stabilization systems that essentially mask the movement rather than actually compensating for it, Canon's Optical "lens shift" system preserves the inherent quality of the stabilized image without covering up parts of the image. This OIS technology is even effective when the movement being stabilized is caused by extended telephoto or low-light shooting conditions.

The camera's range can be expanded even further with the use of any one of three optional converter lenses: a 1.75X tele-converter, a 0.7X wide converter and a 52mm close-up lens for eye-catching and frame-filling macro photography. The converter lenses attach over the camera's zoom lens by means of an optional conversion lens adapter.

Canon PowerShot A580 Digital Camera

Sharing most of the features and visual virtues of its image stabilized sibling, the PowerShot A590 IS, including a fast 4X (35mm-140mm equivalent) optical zoom lens, the Canon PowerShot A580 digital camera features an 8.0 megapixel CCD-type image sensor, the option of fully automatic or semi-automatic settings and 16 easily selectable shooting modes. Incorporating a virtually identical body design as its slightly more feature-rich A-series family member, the PowerShot A580 camera is easily distinguished thanks to the pearlescent silver patina of its equally durable shell and easy to hold grip.

Canon PowerShot A470 Digital Camera

The successor to last year's successful entry level PowerShot A460 camera, the new 7.1 megapixel Canon PowerShot A470 digital camera has undergone a striking external makeover, matched dramatically by a number of key internal enhancements and advancements. The immediate eye-impact created by the PowerShot A470 camera stems from its availability in four different color accents – blue, red, orange and gray – over a contoured metallic finish body that highlights the camera's new design and reflects the camera user's individuality, personality and taste.

This camera's technological features complement its expressive style. Ideal for first time camera-users, the PowerShot A470 camera features a 3.4X (38mm - 132mm equivalent) optical zoom lens that opens up at a responsive f/3.0 at wide-angle and f/5.8 at the telephoto settings. Despite its positioning as an entry-level camera with style, PowerShot A470 camera offers users the option of exploring their creative sides with manual overrides for ISO speed, exposure compensation and white balance, while enjoying the absolute ease of the automatic setting and taking advantage of the camera's 14 shooting modes.

Shared Digital Camera Advancements:

Face Detection Technology

The joy of capturing precious memories of family get-together – without having to make excuses as to why Uncle Joe is deep in the shadows while Aunt Betty's features are completely washed out – is enhanced with Canon Genuine Face Detection Technology. The feature automatically detects, tracks, focuses and optimizes the exposure on up-to nine forward looking human faces in the frame or can lock onto a specific face in the crowd, ensuring that all (or one) are in focus and properly exposed, with or without flash. While the Face Detection algorithm automatically prioritizes up to nine human faces in a scene, it can also be instructed via the Face Select and Track function to lock on to a single face in the crowd, ensuring that the chosen countenance is finely focused, no matter where it appears in the frame. In addition to focus and exposure control, the new A-series cameras now use Face Detection Technology to improve white balance, providing more consistent color accuracy than earlier models.

Motion Detection Technology

Canon's innovative and exclusive Motion Detection technology consolidates motion information for both the camera and the photographic subject and determines whether the subject has moved and what if any adjustments to focus or exposure needs to be made. It will even detect and assess subject movement between each frame, making it quicker and easier to capture a series of images. Additionally, when paired with Canon's Optical Image Stabilization system – offered on the PowerShot A590 IS camera among other PowerShot models – the motion detection system's onboard vibration-detecting gyro senses and compensates for movement due to camera shake, even if the subject remains still.

Beating the Blur

Among the intuitive innovations built in to the new PowerShot A-series models is the Hi-ISO Auto function that works together with Motion Detection Technology to reduced the effect of blur in low light shooting situations by automatically changing and balancing the ISO sensitivity along with the shutter speed. The result can be a beautifully composed and exposed scene of a child blowing out birthday candles in a dimly lit room, or an atmospheric portrait of a beloved grandparent, captured in the soft, ambient afternoon light.

Though equipped with Canon's precise nine-point Autofocus system, the PowerShot A590IS, A580 and A470 models offer an AF-Point Zoom feature that works together with the cameras' advanced Face Detection Technology to enable users to double check facial expressions before snapping photos. Once it has been enabled in the recording menu, AF-Point Zoom can be engaged when photographing people simply by pressing the shutter button halfway. The cameras also feature Canon's Intelligent Orientation Sensor that determines whether a scene is being shot as a vertical or horizontal image. It then automatically rotates the image for quick and easy review on the cameras' bright, sharp and easy-to-read, 115,000-pixel 2.5 inch LCD monitor.

Getting the Red Out

All three of the new A-series PowerShots feature Canon's newly developed Automatic Red Eye Correction, an optional feature that engages while shooting, minimizing the need for correction before printing or sharing images. As an added convenience, the new cameras are compatible with MMC, MMC+ and HC MMC+ memory cards as well as standard SD and SDHC memory cards.

DIGIC III Digital Photo Processor

The "brain" in every new Canon digital camera from the PowerShot A-series to the EOS Pro models is the exclusive DIGIC III imaging processor. This proprietary chip is responsible for the cameras' higher performance levels including faster start up, faster autofocus and quicker shutter response times that leave long lag competitors far behind. What's more, DIGIC III improves both the image quality and the cameras' power consumption, extending the battery life under typical shooting conditions.

Easy Does It

The new "Easy Mode," available exclusively with the PowerShot A590 IS and A580 models, simplifies camera operation even more than the standard Full Auto mode. Beginning with limiting the active control buttons to two – the shutter button with zoom lever and the flash on/off button – and reducing the number of informational icons on the camera's display, Easy Mode effectively eliminates user confusion and enables newcomers to capture memorable moments without feeling overwhelmed or intimidated by the camera's extensive capabilities.

Easy Mode automatically sets the optimal shooting conditions including determining whether to shoot in conventional or macro mode, adjusting the focus and level of flash output for extreme close-ups. What's more, when combined with Face Detection and Motion Detection Technologies, Easy Mode determines the correct exposure for the face even in dark shooting conditions and will adjust the ISO speed to reduce blurring due to subject movement.

Canon "Can Do"

Adding to the Easy Mode ethos that Canon brings to these new PowerShot -series digital cameras is the new Sunset shooting mode, included as part of the cameras' offered Special Scene modes. A staple on all Canon PowerShot cameras, Special Scene modes utilize Canon's extensive photo expertise to assign the optimal camera settings for the shooting conditions selected. Whether indoors or out; in day or night light (and now with the Sunset setting, in-between too) these A- series cameras "know" how to take the best pictures in a vast array of shooting situations. Other Special Scene modes help make impressive images even when shooting through aquarium glass; across snowy vistas and sandy beaches, or into lush, colorful foliage or at a brilliant burst of fireworks against a black satin sky.

For all of their automatic allure, the new A-series PowerShot cameras offer more experienced users a full complement of useful features and a comprehensive menu of selectable scene settings that can feed the creative impulse or help make the most out of any picture-perfect moment. The PowerShot model A590 IS even offers a full manual setting that maximizes the shooter's creative control, making each image a truly personal expression.

In the Boxes

Scheduled to appear in stores beginning in March 2008, both the PowerShot A590 IS and the PowerShot A580 digital camera kits. include two standard AA alkaline batteries, a 32MB MMC+ Memory card, a USB interface cable, an AV cable, a wrist strap, and Canon's software suite. The kits carry estimated retail prices of $179.99* and $149.99*, respectively. The PowerShot A470 digital camera kit is also scheduled to ship in March, with similar standard accessories at an estimated retail price of $129.99.*


* Prices are estimated retail prices. Actual selling prices are set by dealers and may vary. Availability, specifications and prices are subject to change without notice.

Digtal Camera - Nikon COOLPIX P80

Nikon's new COOLPIX P80 is an advanced compact digital camera with a 10.1 megapixel CCD image sensor and an 18x zoom. Meant for camera enthusiasts and other casual digital photographers who are not prepared for a digital SLR camera, the Nikon COOLPIX P80 digital camera offers outstanding digital photo quality and advanced photography settings.


MELVILLE, NY (April 10, 2008) – Nikon Inc. is pleased to announce the COOLPIX P80, a high-performance compact digital camera built to satisfy the needs of camera enthusiasts and family photographers alike. The P80 harmoniously integrates a 10.1 megapixel CCD image sensor with Nikon’s innovative EXPEED™ digital image processing concept and an 18x optical Zoom-NIKKOR lens designed with the compact and comfortable styling of the Nikon COOLPIX brand.

“The COOLPIX P80 addresses a need from consumers for an ultra-zoom compact camera that offers unrivaled Nikon performance and clarity,” said Bill Giordano, General Manager, Marketing, COOLPIX for Nikon Inc. “Nikon is proud to continue delivering the highest quality imaging products for photo enthusiasts and aspiring photographers with a broad range of creative control options and superior imaging ability."

Packing the power of 10.1 megapixels, the P80 digital camera captures fine detail with the creative freedom to crop and edit. The P80 features Nikon’s legendary NIKKOR optics, ensuring quality images even while at a distance to subjects. The P80’s 18x Zoom-NIKKOR lens covers focal lengths from 27-486mm (35mm format equivalent). To ensure steady shots while utilizing the digital camera's versatile zoom capabilities, the COOLPIX P80 is equipped with Optical Vibration Reduction (VR).

In line with other COOLPIX P-Series digital cameras, the P80 includes intuitive controls via dedicated command and mode dials, providing easy access to shooting controls and exposure mode settings. The P80 offers Programmed Auto [P], Shutter-priority Auto [S], Aperture-priority Auto [A] and Manual [M] modes granting users the ability to tap into the creativity of D-SLR functions while maintaining the simplicity of COOLPIX functionality. What’s more, the P80 digital camera has the benefit of an all-new Sport Continuous Mode, allowing users to shoot as many as 30 consecutive pictures at four, six, or a quick 13 frames per second.

Capturing photos in lower light conditions is no problem for the P80 digital camera. With a light sensitivity range up to ISO 6400, users can now create new opportunities to capture more natural-looking photos with minimal light, or fast moving subjects with unparalleled clarity.

Composing and reviewing photos is an enjoyable experience on the large, 2.7-inch LCD monitor with anti-reflection coating, wide viewing angle and 230,000 dots of high resolution. An eye level electronic viewfinder is available for quick easy viewing in challenging lighting conditions.

The P80 digital camera also offers quick access to a selection of 15 different scene-optimized and movie modes including the ability to shoot pictures in both black and white and color simultaneously. The new graphical user interface has an enhanced pop-up design allowing for more precise menu navigation and interaction.

Nikon has incorporated its user-friendly Imaging Innovations into the P80 digital camera, designed to make the photo-taking process easier and more intuitive. These technologies, referred to as “Nikon In-Camera Innovations” include In-Camera Red-Eye Fix™, D-Lighting, and Face-Priority AF. In-Camera Red-Eye Fix™ automatically detects and corrects red eye, a common condition that occurs in flash photography. In playback mode, D-Lighting compensates for excessive back-light or insufficient flash in images. Nikon’s enhanced Face-Priority AF automatically finds and focuses on one person’s face or up to 12 people’s faces within one frame. Face-Priority AF provides faster and sharper focus to produce clear, crisp portraits wherever the subjects are positioned in the frame.

The COOLPIX P80 digital camera comes packaged with Nikon's COOLPIX Software Suite for organizing, editing and sharing digital photos. It also has PictBridge support and is compatible with SD/SDHC cards. The COOLPIX P80 digital camera will be available nationwide beginning April 2008 and has an MSRP of $399.95**. For more information about the P80 and other COOLPIX cameras, please visit Nikon USA.

** Manufacturers Suggested Retail Price. Actual prices are determined by Nikon Authorized dealers and are subject to change at any time.

Visit the Nikon COOLPIX P80 Digital Camera Website

Press Release - Casio Exilim EX-Z200

10.1 megapixel digital camera with a wide 28 mm lens and 4x optical zoom


The high resolution, 10.1 megapixel EXILIM Zoom EX-Z200 and EXILIM Zoom EX-Z100 models feature an EXILIM series first — a 4x optical zoom lens that can shoot as wide as 28 mm (equivalent). Also, in addition to the usual recognition technologies, the intelligence of these cameras has been enhanced. They incorporate automatic scene differentiation and allow the shutter to be released automatically, thanks to Casio’s commitment to keep improving the convenience offered by digital cameras.

Wide-angle 28 mm lens with 4x optical zoom

These cameras allow zoom photography between 28 mm and 112 mm (35 mm film camera equivalent). This increases photographic enjoyment, from wide angle photography suitable for capturing large subjects or shooting up close in small spaces, right through to telephoto work.

10.1 megapixels for high resolution photographs

The new thinner, smaller bodies of these two models were made possible without sacrificing high resolution image quality using a newly developed 1/2.3 inch CCD. Their high resolution images can be used to create beautiful prints even when enlarged or when the image is cropped.

CCD shift anti shake function in the EX-Z200

The EX-Z200 employs an anti shake function that compensates for blur by moving the imaging element. Of course, both models incorporate Anti Shake DSP, which reduces blur by raising the camera’s sensitivity and therefore increasing shutter speeds.

2.7-inch bright LCD offers high contrast

These cameras incorporate Casio’s newly developed Super Clear LCD. This produces extremely sharp and vivid images, thanks to its high contrast ratio and its 230,160 dot high resolution. The display can be viewed easily from above, below, left or right thanks to its wide viewing angle, and it is extremely bright, making it easy to see even in daylight.

Auto Shutter function

Auto Shutter function automatically records the moment of a smile or the instant when hand shake ceases. Using motion blur detection technology, the camera can automatically take a photo at the instant when hand shake or subject movement ceases. Users can also automatically capture the moment of a smile, the instant when subject movement due to panning ceases, or the moment when their own face fills the frame as they point the camera towards themselves.

AUTO BEST SHOT shooting modes

AUTO BEST SHOT analyzes scenes to determine an appropriate shooting mode
These cameras can automatically analyze the scene to be captured and choose an appropriate shooting mode. The six scenes that can be distinguished are: people, scenery, night scenes, night scenes with people, close-ups, and moving subjects. These cameras were also designed to be very user-friendly, and it is easy to quickly change to another shooting mode associated with the scene type that the camera recognizes.

H.264 video, which can be enjoyed in wide format

These cameras utilize the H.264 video standard, which lets users record beautiful movies with the latest high compression technology. Users can enjoy wide format movies in a 16:9 aspect ratio. These cameras also feature a Movie Button for easy movie recording.

Digital Camera - Casio Exilim EX-Z200

The Casio Exilim EX-Z200 is the first Casio Exilim digital camera with a 4x optical zoom as well as 10.1 megapixels resolution, and yet manages to stay true the Exilim line's compact design. Image quality is very good and the 2.7 inch LCD screen is visually attractive and provides excellent previews as well as easy access to menu settings.

Another new feature of the Casio Exilim EX-Z200 is "the anti-shake function that compensates for blur by moving the imaging element." This feature reduces the camera's sensitivity to movement and therefore allows longer shutter speeds.

The elegant packaging makes it attractive to amateur photographers for him style is important. The Casio Exilim EX-Z200 does everything a compact digital camera does and then more. A good choice for basic digital photography.

At A Glance
Resolution: 10.1 Megapixels
Optical Zoom: 4x
Dimension: 3.7 x 2.2 x 0.9 in.
Weight: 4.2 oz.

Visit the Official Casio Exilim EX-Z200 Website
Full Press Release for Casio Exilim EX-Z200

Full Review - PowerShot SD1100 IS

Canon announced the latest addition to the line of fashionable ELPH compact digital cameras in January 2008. Featuring 8.0 megapixel resolution and Canon's latest DIGIC III image processor as well as advanced image stabilization technology, the Powershot SD1100 IS is balance of form and functionality.

The PowerShot SD1100 IS Digital ELPH camera –the newest entry in Canon U.S.A., Inc.’s ever - fashionable line of catwalk-worthy ELPH cameras - adds another dimension to the line’s active lifestyle eye appeal: color. Whether the activity du jour involves painting the town red, dancing ‘til dawn, soaking up golden rays as the sun rises over coral-colored beach or getting lost in a loved-ones baby blues, these petite and colorfully clad cameras make the scene and capture it, for the magic of the moment or for more enduring memories.

The PowerShot SD1100 IS Digital ELPH camera is offered in five lyrically named designer shades that suit the style, present the personality and express their user’s taste and tempo. From the eclectic mix of antique elegance and au courant accessorizing of Bohemian Brown; the shimmering chic and subtle heat of Pink Melody; the wistful and occasionally wild stirrings of Rhythm and Blue, and of course, the exquisite refinement and enduring appeal of precious metals conveyed by the PowerShot SD1100 IS Digital ELPH camera dressed only in its Golden Tone skin or catching the array of light -- both brilliant and soft—as it plays on the camera body’s Swing Silver sheen, these cameras capture the images at hand while conveying a picture of their users worth at least a thousand words.

Still, the PowerShot SD1100 IS Digital ELPH camera is not just another pretty face. This feature-rich, pocket-sized, 8.0 megapixel, optically image stabilized digital camera is firmly rooted in the traditions of photo excellence and imaging innovation that Canon is known for.

“We recognize that many Digital ELPH camera users view their cameras as statements of personal style, valued as much for the image they convey as the images they capture,” said Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A. “The color choices of the PowerShot SD1100 IS Digital ELPH camera create additional opportunities for personalization and individual expression.”

A Sharp Zoom Lens with Image Stabilization
Adding to the new camera's versatility and optical excellence is its sharp and fast 3X optical zoom lens (38-114mm equivalent opening up to f/2.8 at wide-angle settings and f/4.9 at telephoto settings). The PowerShot SD1100 IS Digital ELPH camera also features Canon’s advanced Optical Image Stabilization (OIS) system that significantly reduces the image-blurring effects of camera shake by shifting the lens to compensate for the movement. Available for the first time in an entry level Digital ELPH, Canon’s OIS technology is proven effective for extended telephoto shots as well as low-light shooting conditions and helps users get the best possible picture quality every time.

Genuine Face Detection Technology
Beyond their appeal on the social scene, the PowerShot SD1100 IS Digital ELPH cameras feature the latest and most advanced generation of Canon’s Genuine Face Detection technology, thus ensuring that up to nine forward looking faces in the frame – whether posed for a family portrait, candidly capturing friends and fun, or spontaneously snapping a toddler’s expression of triumphant glee as two halting steps – are in focus and properly exposed, with or without flash. In addition to focus and exposure control, the SD1100 IS camera’s Face Detection feature captures truer, more accurately lit skin tones (and hence more beautifully rendered pictures) thanks to Canon’s improved face detection white balance.

Face Selection and Motion Detection Technology
While the face detection algorithm automatically prioritizes up to 9 human faces in a scene, it can also be instructed via the Face Select and Track function to lock on to a single face in the crowd, ensuring that the chosen countenance is finely focused, no matter where it appears in the frame. Additionally, a new Motion Detection function linked to the camera’s High ISO Auto mode improves image clarity by raising ISO speeds (and shutter speeds) for fast-moving subjects or lowering ISO speeds to reduce noise when the subject is stationary. These automatic advances provide even more ways for the PowerShot SD1100 IS Digital ELPH cameras to optimize picture quality with seamless ease.

DIGIC III
The “brain” in every new Canon digital camera is Canon’s proprietary DIGIC III imaging processor. This exclusive chip is responsible for the cameras’ higher performance levels including faster start up, faster autofocus and quicker shutter response times that leave long lag competitors far behind. What’s more, DIGIC III improves both the image quality and the cameras’ power consumption, extending the battery life under typical shooting conditions.

See and be Scene
The PowerShot SD1100 IS Digital ELPH camera offers users a choice of 18 shooting modes including a fully automatic mode that makes these cameras a true point-and-shoot affair; a semi-automatic “Camera M” mode which allows access to features such as Exposure Compensation and White Balance adjustments that Full Auto mode does not, as well as a plethora of scene selection modes – including Canon’s new Sunset mode -- that optimize image results under a variety of shooting conditions.

These scene modes put the power of Canon’s collective photo expertise into the hands of even the most rookie shooter, ensuring that in the end, the shots are the best that they can be, whether indoors or out; in day or night light (and now, with the Sunset setting, in between too); through an aquarium glass; across stark snowy vistas or bleached sandy beaches; into lush, colorful foliage or at a brilliant burst of fireworks against a black satin sky.

The PowerShot SD1100 IS Digital ELPH cameras feature Canon’s precise 9-point Autofocus system along with the new AF-Point Zoom feature that work together with Face Detection Technology to allow users to double check the facial expressions of their subjects, when shooting under more challenging conditions. After activating the feature in the camera’s menu, the AF-Point Zoom can be engaged simply by pressing the shutter button halfway.

Streamlining the image review process, Canon’s Intelligent Orientation Sensor determines whether a scene is being shot as a vertical or horizontal image and automatically adjusts it for quick and easy review on the camera’s bright, sharp and easy to read, 230,000 pixel 2.5 inch Pure Color LCD II
screen. The Image Inspection Tool feature zooms in on faces automatically during playback to make it even easier to check facial expressions. The new cameras also feature Canon’s newly-developed Automatic Red Eye Correction that engages in the shooting mode, minimizing the need for correction before printing or sharing images. In-Camera Trimming is yet another new advancement that allows users to adjust and save cropped versions of their images without using a computer. As an added convenience, the PowerShot SD1100 IS Digital ELPH cameras are compatible with MMC, MMC+ and HC MMC+ memory cards as well as standard SD and SDHC memory cards.

Digital Camera - Canon Powershot SD1100 IS

The Powershot SD1100 IS is Canon's latest model in its ELPH line of fashionable compact digital camera. Elegant in design and offered in five different colors, the Powershot SD1100 IS nonetheless produces excellent digital photos. Ideal for the casual photographer, the SD1100 IS has a maximum resolution of 8.0 megapixel, 3x optical zoom lens and 4x digital zoom.

The Powershot SD1100 IS features Canon's new DIGIC III image processor, and for the first time in an entry-level compact digital camera, "Canon’s advanced Optical Image Stabilization (OIS) system that significantly reduces the image-blurring effects of camera shake by shifting the lens to compensate for the movement." It also sports a 2.5 inch LCD screen that is intuitive.

The Canon Powershot SD1100 IS allows movie recording at 640x480 resolution at 30 frames-per-second for up to an hour. This beautiful compact digital camera also allows ISO sensitivities up to 1600 and shutter speeds as low as 1/1500 sec.

Overall, the Canon Powershot SD1100 IS is an excellent compact digital camera that is both beautiful and functional.

At a Glance

Resolution: 8.0 megapixels

Optical Zoom: 3x

Dimensions: 3.42 x 2.16 x 0.87 in

Weight: 4.41 oz.

Visit the Official Canon Powershot SD1100 IS Website

Choosing the Right Compact Digital Camera

A Handy Guide to Selecting the Right Digital Camera

by Rajendra Varma

Having the right digital camera is the most basic requirement for any photographer. There are cameras with many different levels of sophistication in today's market. While those with a little more experience will gravitate towards more the more advanced digital SLR cameras, for most of us a compact digital camera will be more than sufficient. There are also the so-called mid-range, "pro-sumer," digital cameras that bridge the gap between digital SLR cameras and the compact digital cameras. The choice comes down to the type of digital photos you plan to take and the amount of photographic experience you may have.

The first thing to focus on is the key features that you are most likely to use. Do not look for a camera that has everything, especially if you are a beginner or a casual photographer. Only go for digital SLR cameras if you take your photography seriously since the amount of tweaking and setting changes can be overwhelming for beginners. The features below are a guide to what to look for when choosing the right compact digital camera for you.

Megapixels
The resolution of the digital camera is a measure of the number of pixels that make up an image. Higher resolutions mean the camera can capture more detail and the digital photograph can be enlarged to a larger size for viewing or printing without losing sharpness and quality. Even though the number of megapixels is not as important today because most digital cameras have a higher resolution than what is really needed, it is the most advertised feature of digital cameras. The latest crop of compact digital cameras have 10 megapixels, or 10 million pixels. It is important to realize that a 3 megapixel digital photo is sufficient for printing a 8x10 photo. Click here to read more about megapixels in digital cameras.

However, being able to take digital photos at higher resolutions allows you the freedom to crop the images later and still maintain image quality. With a 5 megapixels digital camera, you can crop extensively and still have enough pixels to print a high quality 8x10 photo. It is this freedom to crop and edit that justifies buying a high resolution digital camera.

Optical Zoom vs. Digital Zoom
Zoom is another important feature to look at when choosing a digital camera. Zoom is a measure of how many times you can enlarge a scene, commonly called "zoom in." Optical zoom is achieved by changing the focal length of the digital camera by adjusting the physical zoom lens, and is the true zoom. Digital zoom is an emulated zoom that achieves a similar result to what happens when an image is magnified on your computer. Even though the image gets larger, the number of pixels in a given part of the image remains the same, and there is an associated loss in quality with digital zoom.

Therefore, it is worthwhile to look at the optical zoom of a compact digital camera, especially if you are planning to shoot, for example, animals or birds from a distance. Unlike digital SLR cameras, which support add-on lenses, most compact digital cameras only have the optical zoom that is built-in. A 10X optical zoom is more than sufficient for most applications, but you should not settle for anything less than 3X optical zoom.

Battery Type and Life
Almost all compact digital cameras come with either proprietary batteries or standard AA batteries. Proprietary batteries, which are most often Li-Ion battery packs, last longer than AA batteries and will have built in chargers. However, finding replacement batteries is harder, and can be especially frustrating if you run dry in the middle of nowhere. Compact digital cameras with standard AA batteries generally have a lower battery life but you can find them anywhere in the world. One more thing to realize is that compact cameras with proprietary batteries tend to be smaller than those with standard batteries.

Shutter Speed
Although shutter speed is an important digital camera feature, most novice users it is generally overlook it since most compact digital cameras automatically sets it. Faster shutter speeds are, however, needed for taking action shots with a lot of motion, such as sports events or a flock of flying birds. If you anticipate taking such shots, and would like to have the option of manually setting the shutter speed, a camera with fast shutter speeds like 1/2500 sec is essential. Taking action shots with a slow shutter speed will make the photo blurry, while a faster shutter speed allows the action to be frozen.

Aperture
The aperture, or f-stop, is an adjustable opening in a digital camera lens that controls the amount of light that reaches the image sensor. A larger opening allows more light to enter through the lens, but reduces the depth of field, meaning that only objects close to you will be in focus. The smaller the aperture size, the greater the depth of field and objects near and far will be in focus. The aperture is how you can blur out parts of the scene to focus attention on the subject. Having the ability to set the aperture size on your compact digital camera may be important depending on the type of photos you intend to take.

The shutter speed setting is connected to the aperture setting. A sufficient amount of light is required to produce a good digital photograph. Increasing the shutter speed means more light will enter through the lens, and therefore the aperture needs to be reduced to avoid too much light hitting the sensor, a problem called overexposure. Conversely, increasing the aperture requires the shutter speed to be reduced to compensate for the extra light.

Shooting Modes
Except for the low-end compact digital cameras, most will have a few shooting modes. The basic automatic mode will have the digital camera take care of all the settings, allowing you to simply point and click. There are, however, more advanced modes that allow you more control over your photography. Shutter priority mode lets you manually set the shutter speed, and the digital camera will adjust the aperture accordingly to allow enough light to enter the lens. Aperture priority mode lets you set the aperture while the camera takes care of the shutter speed. Full manual mode lets you adjust both aperture and shutter speed manually to achieve certain effects. Although more complicated, once mastered, the manual mode allows for the greatest freedom and flexibility in your digital photography. If you would like to have this option, look for a compact digital camera that allows manual modes.

Although there are a wide variety of compact digital cameras available today, by focusing on your needs and personal preferences, it is possible to narrow your options and make the right choice. Some research into the different compact digital cameras will let you be more informed when you are looking for one.