Digital Camera - Sony CyberShot DSC-W130

The Sony CyberShot DSC-W130 is a 8.1 megapixel compact digital camera with 4x optical zoom and a 2.5 inch LCD screen. Available in various colors like pink, black and silver, the DSC-W130 digital camera is targeted at women and other casual photographers. The new camera also features Sony's face detection to detect smiles and the faces of children as well as image stabilization technology to reduce blur.

Sony CyberShot DSC-W130 Digital Camera

SAN DIEGO, Jan. 23, 2008 – Sony is introducing a line of colorful W-series Cyber-shot® digital cameras with new imaging technologies for easier photo capture.

The 10.1-megapixel DSC-W170 and 8.1-megapixel DSC-W150 models feature Carl Zeiss® 5x optical zoom lenses with wide angles of view, 28 mm – 140 mm and 30 mm – 150 mm, respectively, and 2.7-inch LCD screens along with eye-level viewfinders. Rounding out the series are the 8.1-megapixel DSC-W130 models and 7.2-megapixel DSC-W120 units with 4x optical zoom and 2.5 inch LCD screens.

The lineup features a wider range of color choices than previous models – from playful pink and blue to sophisticated champagne gold and red.

Newly-available on the W-series cameras is Sony’s “smile shutter” mode, which automatically captures an image when your subject smiles – without having to press the shutter. This function even lets you prioritize adult or child faces to capture photos only when the intended subjects smile.

Smart Technology to Capture Better Photos

Each of the new W series models includes Sony’s improved face detection technology, which, like the smile shutter technology, can now distinguish between the faces of children and adults. You can select “child priority” or “adult priority” and the camera will detect up to eight faces in the camera frame and optimize focus, exposure, white balance, and flash control.

The W170 and W150 cameras feature new intelligent scene recognition (iSCN) technology, which allows the camera to automatically select the optimal scene mode for a variety shooting situations. In advanced iSCN mode, the camera will take a photo based on the user’s settings. If the camera determines that another setting would yield better exposure, it will automatically take a second photo with that setting. The user ultimately has two images to choose from.

Powerful Features for Outstanding Images

The series features a number of powerful features, including: Sony’s D-Range Optimizer to retrieve picture detail in photos with harsh highlights or dark shadows; semi-manual focus that allows you to select the focusing distance based on your subject’s location; an improved auto focus system that includes macro ranges; Super SteadyShot image stabilization; high sensitivity settings up to ISO 3200; and in-camera editing functions such as “unsharp mask” to sharpen images.

Enhanced Playback Options

The W170 and W150 units are equipped with advanced image management functionality. Filtering options allow you to search for photos by date and smile. Images can be viewed by date or in a helpful calendar view, and organized in the cameras’ “favorites” folder for quick retrieval of beloved images.

The slideshow function of W170 and W150 has also been upgraded. Photos can be selected using the same advanced filtering options available in playback mode and transitions have been improved through the application of face detection technology. Now your subjects can take center stage as the slideshow moves through sophisticated pans, fades and wipes. Improvements to the background music function include a choice of more tracks, longer tracks, and multiple tracks for longer slideshows.

Price and Availability

In pink, blue, black and silver, the DSC-W120 camera will be available for about $200 in March. The DSC-W130 model will be offered in pink, black and silver for about $230 that same month. The DSC-W150 model will hit retail in sophisticated champagne, red, black and silver for about $250 in April. The DSC-W170 model will also be available then in those same colors for about $300.

The new models can be purchased online at sonystyle.com, at Sony Style® retail stores (www.sonystyle.com/retail), at military base exchanges, and at authorized dealers nationwide. Pre-orders begin on Jan. 31 at www.sonystyle.com.

Sony CyberShot DSC-W130 Digital Camera Related Links

Official Sony CyberShot DSC-W130 Digital Camera Website
Sony CyberShot DSC-W130 User Manual

Sony CyberShot DSC-W130 Digital Camera Reviews

CNET - Sony CyberShot DSC-W130 Digital Camera Review
Imaging Resource - Sony CyberShot DSC-W130 Compact Digital Camera Review
Steve's Digicams - Sony CyberShot DSC-W130 Camera Review

Digital SLR Camera - Sony Alpha A350

Sony is about to ship its latest α (alpha) series digital SLR camera - the Sony Alpha DSLR-A350. Announced in January 2008, the DSLR-A350 will feature a 14.2 megapixel CCD sensor for exceptional picture quality. The Sony A350 digital SLR camera will also feature Sony's Quick AF Live View technology for fast auto-focusing that allows continuous shooting using the camera's 2.7 inch LCD screen.

The Sony Alpha A350 comes Sony's advanced BIONZ image processor and the Super SteadyShot image stabilization technology to aid shooting in low-light situations. The A350 is compatible with all Sony α (alpha) and Minolta Maxxum zoom lens. The A350 features a slimmer design for easier handling and an improved user interface, making it attractive to first-time digital SLR camera buyers. The Sony A350 digital SLR camera is priced at a MSRP of $799.99 on Sony.com

Sony Alpha A350 Digital SLR Camera

With incredible 14.2 MP detail, Sony's α (alpha) DSLR-A350 raises the bar. This model pushes the envelope, setting a new standard of excellence for step-up digital photographers shooting both family memories and fine-art photos. Live Preview in a large 2.7" LCD screen links you and your subject-and you'll have special features like super-quick AF response, continuous shooting at 2.5 fps while you see your subject in the viewfinder, Creative Style modes for quick recall of custom settings, and in-camera Super SteadyShot® image stabilization that reduces blur for every Sony, Carl Zeiss® and legacy Minolta a-mount lens.

SAN DIEGO, Jan. 30, 2008 – Sony is bringing live-view shooting to its digital SLR camera line with today’s introduction of a 14.2-megapixel (alpha) DSLR-A350 camera and a 10.2-megapixel α (alpha) DSLR-A300 model. Both cameras feature new technologies that make picture taking faster, easier, and more familiar for first-time DSLR users.

Quick AF Live View System

They both offer Sony’s new “Quick AF Live View” technology so you can frame photos on the camera’s LCD without sacrificing auto-focusing speed common to other live-view systems.

Sony’s innovative Pentamirror Tilt mechanism directs light to a dedicated live view image sensor, enabling fast and responsive TTL phase-detection auto-focusing, even during live view.

Eliminating the focus delay of other systems, the new models are equally responsive whether using live view or optical viewfinder.

With its two sensor design, Quick AF Live View can even continuously focus-track the subject and provide live view during burst shooting, helping you capture that special moment.

Taking further advantage of Quick AF Live View is the models’ variable angle 2.7-inch Clear Photo LCD ™ screen. This makes it easy to frame scenes from high or low positions difficult to reach when using an eye-level viewfinder.

With Live View and an adjustable LCD, the cameras do not need to be in front of the user’s face, allowing parents, for example, to maintain eye-contact when photographing their children.

“Mainstream users stepping up to DSLRs are looking for a similar experience to their point and shoot cameras, but without compromise in speed or performance” said Phil Lubell, director of marketing for digital cameras at Sony Electronics. “Quick AF Live View gives these new models a familiar shooting style without compromising speed – ideal for the growing market of first-time SLR users.”

Exceptional Image Quality

The new models produce images with fine detail, rich tonality and vibrant color due to their APS-C CCD image sensors and BIONZ® processing engine. To aid shooting in low light, Super SteadyShot® image stabilization enables shutter speeds 2.5 to 3.5 steps slower than otherwise possible, with every compatible Minolta Maxxum® and Sony α (alpha) lens (sold separately) attached to the camera.

High sensitivity operation at ISO 1600 and 3200 and very low noise are made possible by the user-selectable high-ISO noise reduction features. Sony’s D-Range Optimizer delivers suitable tonality and exposures with rich shadow and highlight detail, even under high contrast situations.

Powerful Performance, Easy to Use

The DSLR-A300 model can shoot about three continuous frames per second and the DSLR-A350 model can shoot up to two-and-a-half continuous frames per second, when using the optical viewfinder. Both are powered by the Bionz processing engine and supplied InfoLITHIUMTM battery for fast start-up times, quick response and long battery life – up to 730 shots per full charge when using the optical viewfinder and up to 410 shots per full charge in live-view mode.

Both models feature lighter, slimmer bodies for easy handling; an improved user interface; an automatic pop-up flash; a comfortable camera grip with an easily accessible mode dial; an anti-dust system to keep the CCD image sensor clean for spot-free pictures; and JPEG and RAW file format support. Both have a slot for CompactFlash™ Type I/II media cards.

An adaptor for Memory Stick Duo™ media cards is also available for the cameras and sold separately.

The new DSLR-A300 and DSLR-A350 cameras are compatible with a range of accessories, including the ergonomic Sony VG-B30AM vertical grip. Also available as an option is the new Sony HVL-F42AM flash unit. It offers advanced features such as automatic white balance adjustment with color temperature information, adjustable bounce angles, ADI metering and wireless remote operation to suit the needs of most photographers.

Price and Availability

The DSLR-A300 kit with a DT 18-70mm f3.5-5.6 standard zoom lens will ship in April for about $800. The DSLR-A350 camera body will be available in March for about $800, and the DSLR-A350 kit with a DT 18-70mm f3.5-5.6 3.9x zoom lens will be available for about $900 at the same time. Both models will be available at sonystyle.com, Sony Style® retail stores (www.sonystyle.com/retail), military base exchanges, and authorized dealers nationwide. Pre-orders begin online today at www.sonystyle.com/dslr.


Trusted Reviews - Sony Alpha A350 Digital SLR Camera Review

Everyday Smiles Photo Contest by Sony and Reuters

Reuters Media and Sony Electronics have together launched the “Everyday Smiles” photo contest. Digital photographs of people smiling can be uploaded to the photo contest website now through June 16, and winning entries will be displayed on the Times Square digital billboards in the heart of New York City.

The competition is also meant to feature Sony's new Smile Shutter technology that detects smiles and automatically captures natural looking expressions and smiles. The Smile Shutter technology is available on the latest Sony Cybershot digital cameras.

'Everyday Smiles' Photo Contest on Reuters.com

Sony Electronics and Reuters Media have teamed up to launch the “Everyday Smiles” photo contest on Reuters.com.

Aspiring U.S. photographers are invited to submit photos of themselves, their friends and their families smiling now through June 16.

The winning photos will be displayed on the Times Square digital billboards, part of Reuters Media’s publishing platform, in the heart of New York’s Times Square.

The photo submission program promotes Sony’s Smile Shutter™ technology in its latest Cyber-shot® digital cameras.

When the smile shutter feature is activated, the camera automatically captures a smile without your having to press the shutter. The result is snapshots with natural-looking smiles and expressions.

This new contest follows the "Take Your Best Shot" citizen photojournalism campaign that the two companies launched last year, attracting more than 1,000 entries.

Entries for the Everyday Smiles contest must be received between now and June 16, 2008 and submitted online at the Everyday Smiles Contest Website. Instructions for submission, along with the official contest rules, are available online at: http://www.reuters.com/youWitnessTermsOfUse.

Digital Camera - Sony Cybershot DSC-W300

Sony has announced the Sony Cybershot DSC-W300 which is expected to be the first compact digital camera with a 13.6 megapixel resolution. Along with a 3X optical zoom lens and a 2.7 inch LCD screen, the Cybershot DSC-W300 is expected to be the most advanced compact digital camera when released in May 2008.

In addition, the DSC-W300 digital camera will also feature an ultra-hard titanium coating that is stylish as well as highly resistant to scratches. This new Sony Cybershot digital camera also features high shooting speeds to capture digital photos of action sequences.

The Cybershot DSC-W800 digital camera features Sony's Super SteadyShot optical image stabilization to reduce blurring as well as very high sensitivity settings (up to ISO 6400) for digital photography in low-light situations.

The DSC-W300 is expected to retail in May 2008 for about $350.


SAN DIEGO, Jan. 25, 2008 – Sony’s new Cyber-shot® DSC-W300 digital camera is expected to be among the industry’s most pocket-able, high-resolution point-and-shoot digital cameras featuring niche performance options.

The camera announced today integrates an ultra-high 13.6-megapixel CCD imager along with a Carl Zeiss® Vario-Tessar 3x optical zoom lens, a 2.7-inch LCD screen and an eye-level viewfinder in a compact size. With its ultra-hard titanium coating, the model offers a premium look and finish that is highly-resistant to scratches and messy fingerprints.

Enhanced Operation for Better Performance

The W300 digital camera newly features an “extra high-speed” burst mode that can shoot three-megapixel photos at five frames per second, ideal for fast-action shooting of sports, pets or children.

In addition to the blur-reducing effects of Super SteadyShot® optical image stabilization, the digital camera also has a new “extra high sensitivity” mode (up to ISO 6400 in this mode only) to help minimize blurry digital photos when shooting in challenging lighting conditions, such as indoors or at twilight, even without a flash.

Noise reduction is now a user-selectable option, with high, low and standard settings, for greater control over the final look of images. For example, a low setting can help reduce noise without sacrificing resolution, making it ideal for landscapes and detailed subjects.

Smart Technology to Capture Better Digital Photos Automatically

As the top-of-the-line model in the series, the W300 digital camera integrates the latest “intelligent” features that help users take better pictures more easily.

Sony’s Smile Shutter™ technology prioritizes the faces of children or adults so that the digital camera takes the photo at the moment the intended subject smiles. Improved face detection technology can also prioritize child or adult faces as the basis for the digital camera to apply focus, exposure, white balance and flash color controls for up to eight faces in the camera’s frame.

The model’s intelligent scene recognition technology automatically can detect five different types of scenes and optimize the digital camera settings for those conditions for a better digital photo. And advanced mode can take two shots almost immediately – one with standard automatic settings and the other with optimized settings.

Powerful Features for Outstanding Images

The W300 model has a number of features to maximize picture quality. Among them are five color modes, including “real” for less in-camera processing and more faithful color reproduction; 12 scene selection modes with a new “underwater” mode that adjusts white balance for more natural-looking photos; Sony’s new D-Range Optimizer Plus that process picture to improve detail in digital photos with harsh highlights or dark shadows; and an improved auto focus system that includes macro ranges.

Viewing and image management has also been enhanced with helpful date and calendar views, in-camera search by face or date, slide show with longer music files, and high-definition component output for viewing photos on a compatible HDTV set.

Digital Camera Price and Availability

The DSC-W300 digital camera and optional accessories will be available in May for about $350. All can be purchased online at Sony Style, at Sony Style retail stores, at military base exchanges and at authorized dealers nationwide.

Full Review - Sony Alpha A200 Digital SLR Camera

Sony unveiled the Alpha A200 Digital SLR Camera, designed for entry-level photographers at CES 2008 in Las Vegas.

LAS VEGAS(CES BOOTH), Jan. 6, 2008 – Sony is advancing the digital SLR camera category for mainstream digital photographers with today’s introduction of the new α (alpha) DSLR-A200 camera.

The Digital SLR Camera-A200 model features upgrades influenced by the recently-introduced, enthusiast-class DSLR-A700 camera and replaces the former Sony DSLR-A100 model, which was Sony’s first in the digital SLR camera class.

The new model is designed to be faster, lighter and easier to use. Upgraded features include a wider, 2.7-inch Clear Photo LCD screen for easy playback viewing; a more compact body and an easily-accessible mode dial; an easy-to-use function menu (camera function display); improved noise control for higher quality images; an auto focus speed 1.7x faster than the previous digital SLR camera model; improved predictive control performance; quieter shutter sound; automatic pop-up flash; and a battery life indicator that displays the percentage of battery life remaining so you know exactly when to recharge.

As seen in all α (alpha) camera bodies, the Sony Alpha A200 digital SLR camera incorporates Super SteadyShot® image stabilization in the body to allow shooting at shutter speeds of 2.5 to 3.5 steps slower than otherwise possible – a benefit realized with every compatible lens attached to the camera. Compatible lenses encompass all Minolta Maxxum® mount lenses, in addition to Sony a (alpha) lens lineup - including Carl Zeiss® lenses.

“With the Sony Alpha A200 digital SLR camera, we are helping consumers capture high-quality images with advanced technology that’s practical and easy to use,” said Phil Lubell, director of marketing for digital cameras at Sony Electronics. “This model is an ideal step-up for point-and-shoot users who are looking for a camera that can capture virtually all of the photographs they want.”

High-Quality Digital Photographs

With its 10.2-megapixel (effective) APS CCD image sensor, the Sony Alpha A200 digital SLR camera continues to offer high-quality images by allowing more light to pass through to each pixel – increasing sensitivity, reducing noise, and providing greater detail.

Clean, reduced-noise signals are sent from the image sensor to Sony’s BIONZ processing engine, which processes data-rich picture information at high speeds and reduces picture noise in the RAW data stage before image JPEG conversion. The results are high-resolution, detailed images with rich tonal reproduction.

The Sony Alpha A200 digital SLR camera model supports JPEG and RAW file format support. It has a slot for CompactFlash Type I/II media cards. An adaptor for Memory Stick Duo™ media cards is sold separately as an accessory.

Get The Photo Results You Want

In addition to Super SteadyShot image stabilization for virtually blur-free photos, the new model incorporates Sony’s D-Range Optimizer (DRO). It helps you capture well-exposed images, especially when shooting high-contrast or backlit scenes that often lead to loss of highlight and shadow detail. Sony’s DRO modifies the range from highlights to shadows, including gain and contrast, through its in-camera hardware processing to produce more natural, evenly exposed pictures. The digital SLR camera’s image analysis technology studies the captured image data and instantly determines the best exposure and color tonality for the image before JPEG compression.

The BIONZ image processing engine powers the camera up immediately and the eye-start autofocus starts the focusing system before you even press the shutter. The Sony Alpha A200 digital SLR camera can shoot up to three continuous frames per second at 10.2-megapixels at the finest JPEG compression level.

As seen in previous α (alpha) models, the new model carries a static-free anti-dust coating on the CCD filter which is gently vibrated to dislodge any dust that might have collected each time the digital SLR camera is powered off.

Additionally, the Sony Alpha A200 digital SLR camera’s supplied lithium ion battery offers up to 750 shots per full charge.

Bright and Easy Digital Camera Playback

The Sony Alpha A200 digital SLR camera’s smaller, more compact body along with its wider, 2.7-inch Clear Photo LCD TM screen and a new on-screen navigation interface make it easier to carry and to use. The vibrant, easy-to-view screen features 230K-pixel resolution, an anti-reflection coating and glare-reducing layer assures vivid, accurate colors with a wide viewing angle, even in daylight. The on-screen navigation display shows camera settings and key shooting information in large, easy-to-read text. The Sony Alpha A200 digital SLR camera display’s orientation automatically switches from landscape to portrait position when the camera is turned on its side.

Accessories Expand Creative Possibilities

Sony is providing a full line of accessories for the model, including flashes, rechargeable battery packs and several carrying cases. An interesting addition to the Sony Alpha A200 digital SLR camera is the VG-B30AM ergonomic vertical grip equipped with the most essential controls for portrait orientation shooting. It also allows for the use of two InfoLITHIUM® batteries (sold separately) for up to 1,500 shots on a single, full charge.

The DSLR-A200K kit includes the camera body and a DT 18-70mm f3.5-5.6 3.9x zoom lens for about $700. The DSLR-A200W kit includes the camera body, the DT 18-70mm lens and a 75–300mm f4.5-5.6 lens for about $900. Both will ship in February 2008 and will be available at sonystyle.com, Sony Style® retail stores, military base exchanges, and authorized dealers nationwide.

Digital SLR Camera - Sony Alpha A200

The Sony Alpha A200 is an entry-level digital SLR camera with a 10.2 megapixel CCD image sensor and Sony's own Super SteadyShot image stabilization technology. It represents a step forward from its predecessor - the Alpha A100.

Although it lacks the advanced features of the enthusiast-class Sony Alpha A700 Digital SLR camera, the A200 holds its own against other DSLR's in its class. In fact, the Technical Image Press Association (TIPA) chose the Alpha A200 as the best entry-level digital SLR camera for 2008.

The Sony Alpha A200 also features a 2.7 inch LCD screen and automatic pop-up flash as well as an easily-accessible mode dial. Menu functions are also easily accessed in the Alpha A200 digital SLR camera. Sony's advanced BIONZ image processor also has improved tonal reproduction and reduced picture noise.

Visit the official Sony Alpha A200 Digital SLR Camera Webpage
Sony Alpha A200 Digital SLR Camera Press Release

TIPA Photography 2008 Award Winners

The Technical Image Press Association (TIPA) has announced the results of the annual camera Oscars for 2008. The TIPA awards are one of the most coveted photo and imaging awards in Europe. Manufacturers especially are interested in the award as they can place the TIPA logo on their products.

This year, Nikon scooped the Pro and Expert categories with the D3 and D300 respectively. These victories are further evidence of Nikon gaining ground on its traditional rival - Canon. Canon, though, managed to win a gong for the best "advanced" DSLR with its EOS 450D, not a bad feat as for a camera that started shipping a few days ago.

The Winners
Best Entry-Level Digital SLR Camera: Sony Alpha A200
Best Advanced Digital SLR Camera: Canon EOS 450D
Best Expert Digital SLR Camera: Nikon D300
Best Professional Digital SLR Camera: Nikon D3
Best Ultra Compact Digital Camera: Samsung NV24HD
Best Compact Digital Camera: Panasonic Lumix FX-500
Best Superzoom Digital Camera: Fuji S100 FS
Best Entry-Level Lens: Canon EF-S 55-250mm f/4-5.6 IS
Best Expert Lens: Olympus Zuiko Digital ED 12-60mm f/2.8-4 SWD
Best Professional Lens: Nikon AF-S NIKKOR 14-24mm f/2.8G ED
Best Flatbed Photo Scanner: Canon CanoScan 8800F
Best Small Format Photo Printer: HP Photosmart A826
Best Expert Photo Printer: Epson Stylus Photo R1900
Best Multifunction Photo Printer: Canon PIXMA MP970
Best Large Format Printer: Epson Stylus Pro 11880

Click the link for the full list of TIPA photography award winners.

Full Review - Sony Cybershot DSC-H50

NEW SONY CYBER-SHOT DSC-H50 DIGITAL CAMERA IDEAL FOR FAST-ACTION SHOOTING

SAN DIEGO, Feb. 25, 2008 – Sony today announced the latest addition to its high-zoom camera line, the 9.1-megapixel Cyber-shot® DSC-H50 digital camera. It is the ideal choice for people looking for high zoom, high-resolution and speed.

This new model utilizes a powerful Carl Zeiss® 15x optical zoom lens with Super SteadyShot® optical image stabilization to capture action at a distance. One of the main lens elements is manufactured from super low-dispersion glass, which helps it produce more exact point-to-point correspondence between an object and its image. The lens yields sharp, high-contrast images and reduces color fringing, even when shooting in telephoto ranges.

The camera also features a large, 3-inch tilting LCD screen so you can shoot comfortably from nearly any position, at low and high angles. Its scratch-resistant, UV hard-coat finish adds a premium look and feel that mirrors the performance of the model.

Improved Advanced Sports Shooting Mode

Its improved “advanced sports” shooting mode now employs a system to apply higher shutter speeds, up to 1/4000 of a second, more frequently than on previous models. This mode combines high shutter speeds with predictive continuous auto-focusing so you can quickly focus and capture fast-moving subjects with minimal shutter lag - basically the time it takes for the camera to focus and shoot.

Sophisticated Operation

The camera’s versatile, long-distance flash is powerful enough to illuminate subjects more than 55 feet away (when using ISO 3200, wide angle).

Noise reduction is now a user-selectable option, with high, low and standard settings, for greater control over the final look of images. For example, a high setting used for portraits or night scenes can help produce smoothly textured images with reduced noise.

The unit features extensive manual controls, including an exposure bracketing mode that newly includes settings for white balance and color modes. This function records three images, each with a different white balance or color mode applied, to help capture the ambience of the original scene.

Smart Technology to Capture Better Photos Automatically

The camera also incorporates intelligent features that help you take better pictures more easily. They include improved smile shutter and face detection technologies with child or adult priority recognition, as well as, intelligent scene recognition with standard and advanced modes to analyze shooting conditions and select the optimal setting automatically.

Other helpful features include a new D-Range Optimizer (DRO) plus mode that applies a high image correction algorithm to retrieve more picture detail in bright highlights and dark shadows; NightShot® technology to help capture photos in virtually no light as well as infrared remote access; five color modes including “real” for less in-camera processing and more faithful color reproduction; in-camera editing features; advanced in-camera image management functions; improved slide show functions with longer music files; and HD component output for viewing photos on a compatible HDTV set.

Pricing and Availability

The H50 model will soon sit at the top of the Cyber-shot high zoom line. It will ship in May for about $400 with a full line of accessory options. All can be purchased online at www.sonystyle.com, at Sony Style® retail stores, at military base exchanges and at authorized dealers nationwide.

Digital Camera - Sony Cybershot DSC-H50

Sony's new Cybershot DSC-H50 digital camera is its latest high-zoom camera with 15x optical zoom along with 9.1 megapixel resolution. With a 3.0 inch LCD screen, the Cybershot DSC-H50 also allows easy viewing of your digital photos as well as the menu options.

The DSC-H50 digital camera supports ISO settings up to 3200 and shutter speeds as low as 1/4000 sec, making it a very powerful non-SLR digital camera. Maximum image resolution is 3456 x 2304 pixels. Priced at $399.99, the Cybershot DSC-H50 is expected to be available in early May 2008.

According to Sony's press release, the DSC-H50 "is the ideal choice for people looking for high zoom, high-resolution and speed." Powered by Sony's BIONZ image processor and supporting digital technologies like Dynamic Range Optimization and Intelligent Scene Recognition, the Cybershot DSC-H50 aims to please the most discerning of photographers.

The DSC-H50 digital camera is a very good option for advanced photographers who are not ready for a true SLR yet but take their digital photography seriously enough to want the advanced features this Cybershot offers.

At A Glance
Resolution: 9.1 Megapixels
Optical Zoom: 15x
Dimension: 4.6 x 3.2 x 3.4 in.
Weight: 1 lb. 3 oz.

Visit Sony Cybershot DSC-H50 Official Website
Read the Sony Press Release on Cybershot DSC-H50

Imaging Resource - Sony Cybershot DSC-H50 Digital Camera Review
Photography Blog - Sony Cybershot DSC-H50 Digital Camera Review