Digital SLR Camera - Olympus E-520

Olympus' new digital SLR camera - the Olympus E-520 - features major developments in image stabilization to produce sharper, clearer digital photographs. The E-520 digital SLR camera produces 10.1 megapixel digital photographs and has a 2.7 inch LCD screen with Olympus' Live View technology that allows precise composition by bringing the preview images into sharp focus.

The Olympus E-520 digital SLR camera also features the TruePic III digital image processor produces advanced signal processing to reduce noise, even on high ISO settings, and fast digital photo processing. The E-520 digital SLR camera also features Face Detection, Shadow Adjustment Technology and wireless flash capabilities to further enhance the digital SLR experience.

The Olympus E-520 digital SLR camera is expected to retail in July 2008 at $599.99.

Olympus E-520 Digital SLR Camera

In-Body Image Stabilization Steadies Any Lens; Take-Anywhere Portable Design Means You’ll Capture It All

CENTER VALLEY, Pa., May 13, 2008 – The new Olympus E-520 digital single lens reflex (DSLR) camera delivers brilliant images thanks to advanced technologies that help take the blur out. Industry leading Image Stabilization built into the portable camera body compensates for movement so that images are sharp and blur-free with any lens and even at slow shutter speeds. Autofocus Live View brings subjects into sharp focus on the camera’s HyperCrystal™ II LCD. Together, these technologies produce amazing results, along with the following features that further expand the DSLR experience:

• In-Body Image Stabilization with Supersonic Wave Drive™ technology provides blur-free images when using any of the more than 30 digital-specific lenses;
• Face Detection Technology targets and locks on faces to ensure they are in focus and blur-free for amazing portraits;
• Shadow Adjustment Technology opens up detail in the shadows that other cameras would render too dark or underexposed while maintaining detail in the highlights; and
• Perfect Shot Preview enables photographers to view and select White Balance and Exposure Compensation effects right on the LCD, and see how the image will look before they even capture it.
  

"Beyond a successor, the Olympus E-520 features an array of new technologies that help photo hobbyists and serious digital photographers take remarkable images,” said John Knaur, senior marketing manager – DSLR, Olympus Imaging America Inc. “Its image stabilization system now lets photographers pan while holding the portable camera vertically – perfect for capturing everything from a sprinter breaking from the pack to the bride and groom walking down the aisle."

Enhanced In-Body Image Stabilization

For the first time, in-body Mechanical Image Stabilization has three modes for increased versatility. IS-1 mode for general shooting adjusts the sensor on both the X and Y axes to compensate for movement by the photographer so images stay sharp even at slow shutter speeds. To capture the motion of athletes and animals, and other moving subjects, the E-520 offers two specialized modes. IS-2 mode is ideal for capturing a racecar flying down the track, preserving the sense of motion while panning with the moving subject and holding the camera horizontally to dramatically portray the car’s high speed. For sharp images of moving subjects like a basketball player charging up the court, the IS-3 mode allows a photographer to hold the camera vertically while panning. The artistic effects of panning enhance the shot and render the player in sharp detail with blurred background.

The Live View Experience

The portable E-520’s advanced autofocus Live View enables photographers to compose their images and bring them into sharp focus on the HyperCrystal II LCD – just like a point-and-shoot camera. By simply pressing the shutter button halfway, subjects come into focus on the LCD, so when the perfect moment occurs it is easy to compose, focus and capture sharp images while viewing on the LCD. Live View makes it possible to shoot upward from a low angle for dramatic composition, in close for detailed macro photos of an exotic insect, or over a crowd of people at a tennis tournament.

New and Improved HyperCrystal™ II LCD

The E-520’s viewable HyperCrystal II LCD is the key to its Live View capabilities. While some LCD screens force photographers to squint to preview images in bright sunlight or a dimly lit room, the E-520 features a large, bright 2.7-inch LCD display that incorporates new technology. It also offers twice the contrast for better viewing in extreme light conditions, a larger color gamut that displays a greater range of color detail, and a 176-degree viewing angle.

Always Find a Face in the Crowd

The E-520’s Face Detection reduces the chance of blurred subjects in photography by distinguishing between people’s faces and the background. It tracks up to eight faces within the image area even if people are moving and automatically focuses and optimizes exposure for sharp, brilliant portrait pictures.

In Sunshine or the Shadows, Never Miss a Detail

Shooting scenes with shadows can be tricky because of the extreme contrast between dark and bright areas. The E-520 addresses this challenge with Shadow Adjustment Technology that compensates for extreme contrast and maintains visible detail in both the shadow and highlight areas of the scene. Now users can preview and capture images showing the shadow detail they saw. This feature is also available in the Edit menu after the shot has been taken.

Preview a Multitude of Possibilities

Perfect Shot Preview enables users to preview and select from a variety of thumbnail previews of the photographic effects of white balance and exposure compensation adjustments live on the LCD before taking the photograph. It is an ideal way for novice users to learn about the effects of different photography techniques, visually, without having to scroll through menu options. With 20 preset scene-select modes for every imaginable shooting scenario from underwater photography to fireworks, and program, automatic modes and full manual controls, the E-520 offers a world of possibilities to photographers.

Experience Life under the Sea

Olympus will offer the PT-E05 optional underwater housing for the E-520 to allow photographers to document the richness of life in the depths. Capable of reaching depths of 130 feet underwater, the housing will ensure that divers will not miss an image during their journeys to the abyss. Special underwater scene modes on the E-520 will assure that the camera is set up correctly for underwater use.

Wireless Flash Capability

Sometimes wireless flashes can help photographers cast the best light on their subjects and capture great images. For this reason, the E-520 is compatible with the Olympus FL-50R and FL-36R wireless electronic flashes that are designed exclusively for digital photography. When these flashes are used in combination with the E-520, wireless multi-flash photography is possible. The E-520 can control up to three wireless flash groups independently, with multiple flash units in each group.

TruePic III for Image Clarity & Speed

The 10.1 megapixel E-520’s TruePic III Image Processor produces crystal-clear photos using all of the pixel information for each image to provide the best digital images possible for every photo with accurate color, true-to-life flesh tones, brilliant blue skies and precise tonal representation in between. TruePic III also lowers image noise by one step to reduce graininess in images shot at higher ISO settings, enabling great results in low-light situations.

Dust Reduction System for Spot-Free Images

Life moves too fast to spend time worrying about dust ruining the perfect image. Olympus’ proven Dust Reduction System produces spot-free photos with the exclusive Supersonic Wave Filter™. The patented ultrasonic technology vibrates to remove dust and other particles from the front of the image sensor and captures it on a special adhesive membrane every time the camera is turned on. These spot-free photos liberate users from hours spent retouching photographs at the computer or sending their cameras back to the manufacturer to remove dust trapped inside.

Easy to Handle, Easy to Operate

The E-520 is extremely portable, measuring 5.35 inches (width) by 3.6 inches (height) and 2.68 inches (depth), excluding protrusions, and weighing 16.75 ounces (body only). The new camera has a classic penta-mirror design that is light and compact enough to shoot with all day. It features a comfortable ergonomic grip to ensure that the camera fits snugly in the hand. Beyond its portable size, the E-520 has an expanded menu for greater control and buttons on the body for quick and easy direct access to the most common settings. Accepting both CompactFlash Type I & II, Microdrives and xD-Picture Cards, the camera provides a choice of data-storage options for enhanced flexibility, and it is possible to transfer image files from one card to the other right inside the camera.

100% Digital-Specific Lens for Sharpness and Rich Colors

The E-520 outfit includes a compact, Zuiko Digital 28-84mm equivalent (ED 14–42 mm Four Thirds) f3.5–f5.6 lens that perfectly matches the imager so light strikes the sensor directly to ensure rich, accurate colors and edge-to-edge sharpness. Its 3x ED Glass zoom lens covers the range most frequently used in photography and weighs just 7.5 ounces, offering users an extremely dynamic, portable, everyday-use zoom. Close-ups as near as 9.84 inches (0.25 m) are possible throughout the zoom range. This lens is part of Olympus’ expanding line of 100 percent digital lenses – designed specifically for digital photography. Unlike other camera companies, Olympus does not rely on old film lenses, which often result in images with soft edges or other imperfections.

Digital Camera Availability

The Olympus E-520 Digital SLR will be available in July 2008. It includes: E-520 Body, USB Cable, Video Cable, Li-Ion Battery Pack (BLM-1), Li-Ion Battery Charger (BCM-2), Shoulder Strap, OLYMPUS Master Software CD-ROM, Manuals and Warranty Card.

U.S. Pricing/Product Configurations
E-520 body Estimated Street Price: $599.99
E-520 with ED 14–42mm f3.5/5.6 Zuiko Digital Zoom Lens Estimated Street Price: $699.99

Hama releases Carbon Camera Tripods

Hama has released its latest line of carbon tripods aimed at semi-professional digital photographers. The lightweight and high stability of carbon-fiber reinforced plastics make it ideal for digital camera tripods.

Weighing under 3 kg, or 6.6 lbs., the Omega Carbon III digital camera tripod is the ideal traveling companion for digital photographers who shoot high-angle shots. The Omega Carbon III tripod's height is adjustable from 28 in to almost 80 in.

The smaller Hama Omega Carbon II camera tripod has an adjustable height of between 27 in and 69 in. It weighs about 2.5 kg, or 5.5 lbs. Both camera tripods also come with Hama's impressive precision 3D ball head.


Hama presents its new Omega Carbon tripod series for semi-pros.

Carbon for connoisseurs

Carbon, used colloquially to describe carbon-fiber-reinforced plastics, is used in products that require high stability at a relatively light weight, such as in automobile construction or sporting goods. The two new Omega Carbon II and III tripods from Hama take advantage of these characteristics, and are stable and lightweight at the same time.

Lightweight giant: Omega Carbon III

Omega Carbon III’s height adjusts from 71 to an imposing 202 centimeters, making the tripod ideal for taking impressive high-angle photos. Including the versatile 3D precision ballhead, the tripod weighs just under three kilograms; it is the perfect traveling companion. The completely removable central column helps with this, too. It can become a fully adjustable monopod, with a height of 54 to 158 centimeters; or, inserted upside-down into the tripod, it can be used for macro photography.

Little brother: Omega Carbon II

The little brother, the Omega Carbon II, with an extension length of 68 to 174 centimeters, weighs just 2.5 kilograms, including the tripod head. A crafty detail: the hook on the bottom of the extendable central column also functions as a holder for items such as the camera case, which means that they can be used to provide greater weight for improved stability.

Comprehensive Features

What the two carbon tripods have in common are the comprehensive features. The stable 3D precision ball head is impressive. It features a separate ball and pan head lock, adjustable tension settings as well as a quick-release plate with a safety catch and locking screw. The four-piece tripod legs can be extended in three places and spread out in various patterns. The large, quick-action leg clamps help you fix the legs in the required position in a snap. Rubber feet with a ball joint and extensible steel spikes provide for completely secure positioning, even in rough terrain. The foam sheathing around the legs means that you will always have a comfortable and secure hold, even in the cold and during transport. The tripod case included with both models makes it easy to carry the tripod when you are on the go.

'Image Moments 8' Digital Photo Frame

Digital Foci has released its latest digital photo frame, the Image Moments 8, featuring an 8-inch screen and internal memory capable of holding up to 3000 digital photographs. The digital photo frame also features video and music playback as well as capabilities to organize and view photos in specific folders.

Digital Foci's Image Moments 8 also automatically detects orientation and rotates images accordingly. Furthermore, automatic on/off timers allow users to display images at certain times. Digital Foci has released the Image Moments 8 digital photo frame just in time for Mother's Day and is priced at $199.00 on www.digitalfoci.com.
Los Angeles, May 2, 2008 – Digital Foci, Inc. announced today that it’s now shipping the new “Image Moments 8” 8-inch screen digital photo frame, just in time for Mother’s Day. “Image Moments 8” features advanced LED Backlight Technology, 450MB of internal memory, and built-in memory card slots to let you display and share photos in sharp, vibrant color on its high-resolution digital LCD screen.

Preload mom’s favorite family photos: baby, children, grandchildren, or other photos, on Image Moments to give her the perfect Mother’s Day gift. With the convenient Auto-Start feature, Image Moments will automatically start a photo slideshow. She just needs to turn the frame on to immediately start enjoying and re-living precious photo moments. New photos can easily be added by inserting a memory card into Image Moments, or by transferring from the computer.

Image Moments 8 (Model IMT-083) has an 8-inch high-resolution SVGA (800x600) digital LCD screen with 500:1 contrast ratio and a unique proprietary Adapter Ring design that supports limitless custom framing options -- even your own custom creation. The frame also features an interchangeable mat with 3 color selections; a hinged memory card door to hide the cards from view for an elegant finish; and an easel leg for alternating between landscape and portrait positioning to make changing your home or office décor a snap.

Internal Memory for Over 3,000 Digital Photos!

Supports All Digital Camera Memory Card Formats

Image Moments 8 is now equipped with 450MB of internal memory, so it can store more than 3,000 photos (with image resolution of 1024 x 768). Photos can be copied directly into the internal memory from any memory card you place in its memory card slot, completely eliminating the need for a computer. For additional memory, photos can be viewed from all popular memory cards, including CompactFlash, SD/HC card, MMC, Memory Stick, MS PRO, xD-Picture Card, and even MS Duo/MS PRO Duo, directly without the need of an adapter. For those who wish to transfer photos back and forth from the computer to Image Moments, there’s also a USB slot to support computer connection.

Unique Folder View – Works with Picasa Web Albums

Image Moments lets you search your memory card contents easily in the “Folder View Mode” and browse through photos in “Photo Thumbnail View.” The unique folder view lets you play and organize your photos by folders, so you can playback specific folders as needed. In addition, users can easily download and store Picasa Web Albums to Image Moments and play chosen Web Albums as a photo slideshow. Sophisticated file management features are also available, including copy, rename, delete files, sort files by name or date, and create new folders. You can also create, edit, and sequence multiple playlists on Image Moments and select a specific playlist to playback.

Advanced Playback Options

Image Moments 8’s “Photo Slideshow Mode” automatically displays your photos with options for random photo play, transition effects, and slideshow intervals. You can create unique slideshows by selecting specific photos from multiple memory card sources to view. Play videos or photo slideshows with music from a variety of music file formats to personalize your experience.

Automatically Rotates Digital Photos for Correct Display

Portrait and landscape photos are automatically rotated by reading the photo’s EXIF data to display correctly according to the orientation of the frame through the built-in auto-rotate orientation sensor. Other great new features include an automatic on/off timer with three schedule settings, which can be set to activate or turn off according to your schedule.

Image Moments 8 Digital Photo Frame Features

• 8" SVGA (800x600 pixel) color TFT-LCD screen
• 450 MB built-in internal memory
• Built-in support for SD/HC, CF, MS/Duo, xD
• Interchangeable mat & frame design
• Video and music playback
• Folder structure for playback specific folders
• Playback from one or multiple memory sources
• Random play photo slideshow
• Auto-Start features
• Automatic on/off timer
• Create, edit, sequence playlists
• Auto-rotate orientation sensor

Digital Cameras - Canon PowerShot SD890 IS, SD790 IS and SD770 IS

Canon's new PowerShot digital cameras feature intelligent features as well as advanced digital photography technologies for the most demanding amateur photographers. The PowerShot SD890 IS, SD790 IS and SD770 IS ELPH digital cameras represent a step forward in compact digital cameras, and all three feature optical image stabilization to reduce blur as well as Canon's advanced image processing engine, the DIGIC III.

All three PowerShot compact digital camera models feature 10 megapixel resolution as well as Canon's face detection and motion detection technologies. The Powershot SD890 IS digital camera features a 5.0X optical zoom lens and a 2.5 inch LCD screen. The Powershot SD790 IS digital camera, meanwhile, features a 3.0X optical zoom lens and a 3.0 inch LCD screen while the Powershot SD770 IS digital camera features a 3.0X optical zoom and a 2.5 inch LCD screen.

These new PowerShot digital cameras were designed with the casual user in mind, and ease of use and functionality were major concerns. They are also elegantly designed and come in beautiful colors. The PowerShot SD890 IS, SD790 IS and SD770 IS ELPH digital cameras are available at manufacturer suggested retail prices of $399.99, $349.99 and $299.99 respectively.


LAKE SUCCESS, N.Y., March 12, 2008 - Whether capturing spur-of-the-moment inspirations or momentous family occasions, Canon U.S.A.'s newest additions to the PowerShot line-up: SD890 IS, SD790 IS and SD770 IS ELPH digital cameras continue to provide intelligent, easy-to-use features, resulting in fantastic photos. Integrated Canon technologies such as Motion Detection Technology, Optical Image Stabilization, Genuine Canon Face Detection Technology, and Canon's proprietary DIGIC III imaging processor, along with the inherent style of the ELPH line; make them the ideal accessory for capturing a night out on the town or an intimate social gathering.

"The Canon PowerShot SD890 IS, SD790 IS and SD770 IS ELPH digital cameras carry on the trend-setting traditions and extend the boundaries of technological ease and the individual sense of style that has always been at the heart of the ELPH line-up," states Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A. "Canon continues to draw upon its 70 years of imaging excellence and photographic expertise to develop new technological advancements, as well as create stylish form factors as seen in the iconic box and circle design of ELPH cameras."

Digital Camera Elegance and Excellence

PowerShot SD890 IS ELPH digital camera

This PowerShot SD890 IS ELPH digital camera is a prime example of Canon quality, from the tip of its 5x optically image stabilized, zoom lens to the big and brilliant 2.5 inch PureColor II LCD display embedded in the camera's contoured back. Indeed, it is that very 5x zoom lens that expands the user flexibility by expanding the focusing range from a maximum wide-angle equivalent of a 37mm lens to its maximum optical telephoto equivalent of a 185mm lens. Ideal for capturing everything from broad sweeping vistas to intimate close-ups, the PowerShot SD890 IS Digital ELPH model is also capable of securing macro images from less than an inch away from the subject, making extraordinary, high-resolution nature shots as elementary as point and shoot.

From the moment it appears in a user's hand, it is clear that this ELPH digital camera is like none that have come before. From the body's clean lines and smooth, matte silver finish to the topside metallic robe that highlights and accentuates the camera's curves, the 10-megapixel PowerShot SD890 IS ELPH digital camera's alluring proposition is one of beauty, versatility and ability.

This camera's multi-control dial enables the user to simply switch between shooting modes, settings and even images during playback, with easily understandable mode icons displayed on the camera's 2.5-inch PureColor II LCD display. There's even a traditional optical viewfinder for the purists who prefer it.

PowerShot SD790 IS ELPH Digital Camera

The 10-megapixel PowerShot SD790 IS ELPH digital camera's optically image stabilized 3x zoom has a focusing range from a wide-angle equivalent of 35mm to a maximum telephoto equivalent of 105mm. Like the PowerShot SD890 IS ELPH Digital camera, the SD790 IS ELPH digital camera features the quick and easy-to-use multi-control dial.

Though smaller than a deck of playing cards, the PowerShot SD790 IS ELPH digital camera conveys a cool, substantial look and feel, thanks to its solid, yet streamlined, chiseled design. Adding to its appeal is the camera's large and highly visible, three-inch PureColor LCD II display, with an adjacent multi-control dial and new button configuration that combine to form a flat control panel.

PowerShot SD770 IS ELPH Digital Camera

The PowerShot SD770 IS ELPH digital camera's classic box and circle design has characterized the Digital ELPH look for more than a decade. This 10-megapixel model boasts the thinnest body of any optically image stabilized ELPH model ever produced, featuring a slimmer yet higher capacity battery pack, that with the camera's power-saving improvements, actually increases the number of photos that can be taken on a single charge to approximately 300 images.

Among the key features of the PowerShot SD770 IS ELPH digital camera are a 2.5-inch PureColor LCD II screen and an optical viewfinder as well as the same optically image stabilized 3x zoom as its more senior sibling, the PowerShot SD790 IS ELPH digital camera. The PowerShot SD770 IS ELPH digital camera is offered in the classic matte silver finish with high gloss highlights around the lens barrel and topside edge, and the reprise of Canon's sleek and striking two-tone finish that incorporates matte black highlights around the lens barrel and circle along the camera edge.

Inspired Digital Camera Innovation

Beating The Blur

Among the significant technological advances shared on the new PowerShot SD890 IS, SD790 IS and SD770 IS ELPH digital cameras is Canon's intelligent anti-blur system. Developed by linking four of Canon's most cutting-edge achievements: Optical Image Stabilization, Motion Detection technology, Hi-ISO Auto and Noise Reduction technology, the result is consistently sharp and clear pictures, even when the shooting conditions and circumstances may not be ideal.

The most common cause of blurry pictures is actual camera shake. This can be caused by anything from a photographer's unsteady hands to movement in a car along a bumpy road to shots where the zoom lens is extended to a maximum telephoto length or even dimly lit conditions without benefit of flash that causes the shutter to stay open longer in order to admit enough light to make a proper exposure. Canon's proprietary Optical Image Stabilizer (OIS) physically compensates for camera movement and shake by actually shifting the lens (unlike other Image Stabilization systems that merely mask the undesirable movement electronically).

Adding to these ELPH cameras' anti-blur effectiveness, Canon's Motion Detection Technology is linked to the camera's High ISO Auto mode. This improves image clarity by raising ISO speeds (and shutter speeds) for fast-moving subjects (such as a child hitting a baseball from home plate and then running towards first base) or lowering ISO speeds to reduce noise when the subject is stationary. In short, when this impressively intuitive technology detects movement it automatically raises the ISO just enough to reduce image blur. When no movement is detected, it optimally lowers the ISO to reduce noise.

Genuine Canon Face Detection Technology

All three PowerShot ELPH digital cameras feature the latest and most advanced generation of Genuine Canon Face Detection Technology, thus ensuring that up - to nine forward-looking faces in the frame - whether posed for a family portrait, candidly capturing friends and fun, or spontaneously snapping a toddler's expression of triumphant glee as two halting steps - are in focus and properly exposed, with or without flash. In addition to focus and exposure control, the camera's Face Detection feature captures truer, more accurately lit skin tones (and hence more beautifully rendered pictures) thanks to Canon's improved Face Detection White Balance. There's also a new optional "AF Point Zoom" feature that digitally enlarges the face of the main subject on the camera's LCD screen to make it easy to determine the optimum timing for clicking the shutter to capture the moment.

In-Camera Image Enhancement

Canon ELPH digital cameras offer an array of in-camera processing features that once required tweaking with computer-based photo software. Now, newly developed Automatic Red-Eye Correction can be engaged while shooting, minimizing the need for correction before printing or sharing images.

With Canon's Image Inspection Tool, users can review pictures recently taken on the camera's bright, brilliant and easy-to-read 230,000-pixel PureColor LCD II display by zooming in to ensure that the subjects are in focus and to check for such picture-damning details as closed eyes or inappropriate expressions. What's more, with the ELPH digital camera line's Trimming Function, users can easily crop images, centering and creating memorable close-ups whether they are smiling faces or iconic cityscapes.

DIGIC III Imaging Processor

The "brain" in every new Canon digital camera is Canon's proprietary DIGIC III imaging processor. This exclusive chip is responsible for the camera's higher performance levels including faster start up, faster autofocus and quicker shutter response times that leave long lag competitors far behind. What's more, the DIGIC III processor improves both the image quality and the cameras' power consumption, extending the battery life under typical shooting conditions.

In the Boxes

The PowerShot SD890 IS, SD790 IS and SD770 IS ELPH digital cameras are scheduled to be in stores early April, end of March and mid-April respectively. Each of these new, camera kits include a battery pack and charger, a 32MB SD memory card, a USB interface cable, an AV cable, a wrist strap, and Canon's software suite. Each kit carries an estimated retail price of $399.99, $349.99 and $299.99 respectively.


Related Links
Steve Digicams - Canon PowerShot SD890 IS Digital Camera Review

Digital Camera - Panasonic LUMIX DMC-TZ50

Digital Camera with Net Connectivity

Panasonic's new compact digital camera - the LUMIX DMC-TZ50 - represents a first in digital photography. It features Wi-Fi and wireless LAN connectivity as well as T-Mobile's HotSpot service, and allows digital photographers to upload photos directly to Google's free Picasa Web Albums.

The LUMIX DMC-TZ50 digital camera also features 9.1 megapixel resolution as well as a 10X optical zoom allowing close-up shots. It also has a 28mm wide-angle lens as well as the ability to record HD video. The Panasonic LUMIX TZ50 digital camera is ideal for active users as well as for digital photographs of fast-paced action sequences.

The high-resolution 3.0 inch LCD screen also makes digital photo previewing better. The LUMIX TZ50 digital camera also comes with Panasonic's new Venus Engine IV image processor which features better signal processing and produces higher quality digital photographs. The integrated optical image stabilization and intelligent exposure technologies also improve picture quality from previous models of Panasonic LUMIX digital cameras.

The Panasonic LUMIX DMC-TZ50 is expected to retail in May 2008 for $449.95.

New Wi-Fi LUMIX TZ50 Digital Camera Features HD Video, 28mm Wide-Angle Lens, 10x Optical Zoom Ideal for Active Users to Share Photos On-the-Go

SECAUCUS, NJ (April 16, 2008) – Panasonic today introduced a new addition to its award-winning TZ-family of digital cameras, the Panasonic LUMIX DMC-TZ50 – complete with Wi-Fi capabilities, standard 802.11b/g wireless LAN connectivity and access to T-Mobile® HotSpot service, users can upload digital photos taken with the TZ50 directly to Picasa Web Albums, a free online photo-sharing service from Google. The 9.1 megapixel TZ50 is packed with a 28mm wide-angle lens, 10x optical zoom and the ability to record HD video, making it the ideal digital camera for active users.

“This advanced digital camera makes it possible for users to share their photos with friends and family with unprecedented ease and without a computer,” said Alex Fried, National Marketing Manager, Imaging, Panasonic Consumer Electronics Company. “Active users will appreciate the TZ50’s Wi-Fi capabilitilies so they can share photos while on-the-go, but they will also benefit from HD video recording, a 10x optical zoom and a 28mm wide-angle lens, so capturing images, whether far or wide; moving or still – is all possible with this compact camera.”

Panasonic uses the T-Mobile HotSpot service and Picasa Web Albums’ APIs to create a new optimal online environment and community for sharing digital photos. After taking photos with the new Panasonic LUMIX TZ50, users will be able to wirelessly send one or multiple photos at a time, directly to Google’s Picasa Web Albums. Users can connect to standard wireless home networks, but furthermore, the TZ50 can also connect to the T-Mobile HotSpot Service, which provides fast and reliable Wi-Fi Internet acess at more than 8,800 public locations throughout the United States, including Borders® Books & Music stores, Hyatt Hotels and many major airports. The LUMIX TZ50 comes with an offer for 12-months of complimentary T-Mobile HotSpot Wi-FI service.

Users can register one email account with their TZ50, so after uploading their photos to Picasa Web Albums, they can have the URL to that album sent to the registered account. Since many cell phones and smartphones receive emails, users can register their own email address and then forward that Picasa Web Albums URL to friends and family, all while away from home and without using a computer. In addition, users can browse their albums to confirm that photos have been successfully uploaded, and choose to delete uploaded photos directly on the digital camera.

The TZ50 is the latest member of the LUMIX TZ-Series, renowned for packaging a 28mm wide-angle 10x optical zoom Leica DC lens (equivalent to 28-280mm on a 35mm film camera) into a compact body. The 28mm wide-angle lens captures subjects and scenes wider at the same standpoint than a normal 35mm camera. Notably, the new TZ50 integrates the capability of recording 720p HD (high-definition) motion pictures together with its direct output function allowing users to enjoy watching both still and motion pictures in impressive HD quality on a HDTV via an optional component cable or by inserting the SD Memory Card into the SD slot, which is available on all Panasonic VIERA HDTVs.

The Panasonic LUMIX TZ50 also incorporates Panasonic’s advanced Intelligent Auto (iA) mode consisting of seven intuitive technologies, all which are specifically designed to help make photo-taking enjoyable and easy. When in Advanced Intelligent Auto mode, the following technologies all operate automatically; the consumer does not need to change any settings:

• Intelligent Exposure – Photos will no longer be under- or over-exposed. Instead, the TZ50 instantly analyze the framed image and adjusts the brightness in areas that are too dark because of dim lighting, backlighting or the use of the flash. The camera will automatically adjust the brightness accordingly.
• Digital Red-eye Correction – Helps eliminate the red-eye problem that sometimes results when taking flash shots at the night. Incorporated into the built-in flash, the camera emits a small preliminary flash before the main flash, detects red-eye and will digitally correct it.
• MEGA O.I.S. – Gyrosensors detect hand-shake and the lens system shifts to compensate, helping to prevent hand-shake from creating a blurry image.
• Intelligent ISO – Determines if the photo subject is moving and change the ISO setting and shutter speed accordingly.
• Intelligent Scene Selector – Senses the ambient conditions, recognizes the shooting environment and will automatically select the appropriate scene mode from: Scenery, Portrait, Macro, Night Portrait or Night Scenery mode. This intuitive technology, helps the consumer use the most common scene modes that are built into the camera, but often go unused, without making any manual adjustments.
• Face Detection – Detects faces anywhere in the frame and automatically chooses the optimal focus and exposure settings so portraits come out clear and crisp. Detecting up to 15 faces, Panasonic’s Face Detection can even track a face if the subject is moving.
• Continuous AF – The Continuous AF (auto focus) system maintains focus on the subject even without pressing a shutter button halfway, thus minimizing the AF time.

Once a user is in iA mode, these multi-capable functions happen automatically no adjustments or settings changes need to be made. Furthermore, the DMC-TZ50 boasts Intelligent LCD function, which detects the lighting condition and controls the brightness level of the LCD in 11 fine steps, to offer a display with excellent clarity in any situation with the newly developed 460,000-dot high resolution in 3.0-inch LCD screen.

The TZ50 incorporates the Venus Engine IV, Panasonic’s new high-performance image processing LSI. The Venus Engine IV produces higher-quality pictures than its predecessor, the Venus Engine III, by using a more advanced signal processing system. The new Venus Engine IV also improves noise reduction, elevates the detection accuracy and corrective effects in both MEGA O.I.S. and Intelligent ISO and reduces the shutter release time lag.

The Panasonic LUMIX DMC-TZ50 will be available in silver in May 2008 for a manufacturer’s suggested retail price of $449.95.

Digital Camera - Sony Cybershot DSC-W300

Sony has announced the Sony Cybershot DSC-W300 which is expected to be the first compact digital camera with a 13.6 megapixel resolution. Along with a 3X optical zoom lens and a 2.7 inch LCD screen, the Cybershot DSC-W300 is expected to be the most advanced compact digital camera when released in May 2008.

In addition, the DSC-W300 digital camera will also feature an ultra-hard titanium coating that is stylish as well as highly resistant to scratches. This new Sony Cybershot digital camera also features high shooting speeds to capture digital photos of action sequences.

The Cybershot DSC-W800 digital camera features Sony's Super SteadyShot optical image stabilization to reduce blurring as well as very high sensitivity settings (up to ISO 6400) for digital photography in low-light situations.

The DSC-W300 is expected to retail in May 2008 for about $350.


SAN DIEGO, Jan. 25, 2008 – Sony’s new Cyber-shot® DSC-W300 digital camera is expected to be among the industry’s most pocket-able, high-resolution point-and-shoot digital cameras featuring niche performance options.

The camera announced today integrates an ultra-high 13.6-megapixel CCD imager along with a Carl Zeiss® Vario-Tessar 3x optical zoom lens, a 2.7-inch LCD screen and an eye-level viewfinder in a compact size. With its ultra-hard titanium coating, the model offers a premium look and finish that is highly-resistant to scratches and messy fingerprints.

Enhanced Operation for Better Performance

The W300 digital camera newly features an “extra high-speed” burst mode that can shoot three-megapixel photos at five frames per second, ideal for fast-action shooting of sports, pets or children.

In addition to the blur-reducing effects of Super SteadyShot® optical image stabilization, the digital camera also has a new “extra high sensitivity” mode (up to ISO 6400 in this mode only) to help minimize blurry digital photos when shooting in challenging lighting conditions, such as indoors or at twilight, even without a flash.

Noise reduction is now a user-selectable option, with high, low and standard settings, for greater control over the final look of images. For example, a low setting can help reduce noise without sacrificing resolution, making it ideal for landscapes and detailed subjects.

Smart Technology to Capture Better Digital Photos Automatically

As the top-of-the-line model in the series, the W300 digital camera integrates the latest “intelligent” features that help users take better pictures more easily.

Sony’s Smile Shutter™ technology prioritizes the faces of children or adults so that the digital camera takes the photo at the moment the intended subject smiles. Improved face detection technology can also prioritize child or adult faces as the basis for the digital camera to apply focus, exposure, white balance and flash color controls for up to eight faces in the camera’s frame.

The model’s intelligent scene recognition technology automatically can detect five different types of scenes and optimize the digital camera settings for those conditions for a better digital photo. And advanced mode can take two shots almost immediately – one with standard automatic settings and the other with optimized settings.

Powerful Features for Outstanding Images

The W300 model has a number of features to maximize picture quality. Among them are five color modes, including “real” for less in-camera processing and more faithful color reproduction; 12 scene selection modes with a new “underwater” mode that adjusts white balance for more natural-looking photos; Sony’s new D-Range Optimizer Plus that process picture to improve detail in digital photos with harsh highlights or dark shadows; and an improved auto focus system that includes macro ranges.

Viewing and image management has also been enhanced with helpful date and calendar views, in-camera search by face or date, slide show with longer music files, and high-definition component output for viewing photos on a compatible HDTV set.

Digital Camera Price and Availability

The DSC-W300 digital camera and optional accessories will be available in May for about $350. All can be purchased online at Sony Style, at Sony Style retail stores, at military base exchanges and at authorized dealers nationwide.

Digital Camera - Canon Powershot A590 IS, A580 and A470

Canon has added three new models to its acclaimed line of PowerShot compact digital cameras - the A590 IS, A580 and the A470. All three bring advanced digital photography capabilities at affordable prices for the general user. The new Canon digital cameras also win top marks for innovation, image quality and ease of use.

Both the Canon PowerShot A590 IS and A580 digital cameras offer 8.0 megapixel resolution while the A470 produces 7.1 megapixel digital photos. The PowerShot A590 IS also has optical image stabilization that helps produce higher quality digital photographs, as well full manual settings for truly complete digital photography control.

Optical zoom is an impressive 4.0X on the A590 IS and A580 models while the PowerShot A470 features a 3.4X optical zoom. The DIGIC III image processor delivers stunning digital photo quality in all three models.

LAKE SUCCESS, N.Y., January 23, 2008 – Canon U.S.A., Inc. is expanding its acclaimed and perennially popular A-series of PowerShot digital cameras with the introduction of three new, easy-to-use, easy-to-afford, feature-rich models: the optically image stabilized 8.0 megapixel PowerShot A590 IS; the 8.0 megapixel PowerShot A580, and the creatively color-keyed 7.1 megapixel PowerShot A470 digital cameras.

As always, a high level of technological wizardry – forged over Canon's 70 years of imaging innovation and continually refined to meet the photography needs of every user from the tentative first timer to the passionate photo pro – is part of the birthright of every Canon A-series camera. Add in these cameras' ultra-affordable pricing – ranging from an estimated $129 – $179 each – and the ever-present convenience and cost effectiveness of power driven by two AA batteries (rechargeable recommended, but standard alkaline are acceptable) and it is no small wonder that Canon's PowerShot pedigree remains popular among consumers.

"Whether capturing the expression of delight on a child's face amid a flock of brightly colored birthday balloons; the brilliant sunlight as it reflects off newly fallen snow, or the fiery-orange horizon as day slips into night, these three new PowerShot A-series digital cameras make capturing, saving and sharing memories as simple as 1-2-3," said Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A.

Canon PowerShot A590 IS Digital Camera

Ruggedly crafted yet lightweight, the dark silver body of the 8.0 megapixel Canon PowerShot A590 IS digital camera fits firmly and comfortably into a user's hand. Featuring an impressive 4x (35mm-140mm equivalent) zoom lens, the PowerShot A590 IS model offers a richer feature set than other entry-level PowerShot cameras.

Staking out the upper-middle tier of the PowerShot A-series, the new camera offers users the option of 19 shooting modes, from fully automatic to fully manual operation for greater creative control. The A590 IS camera also features Canon's advanced Optical Image Stabilization (OIS). OIS significantly reduces the effects of camera shake (and the blurry pictures they cause) by actually allowing the lens to shift to compensate for camera movement or shake. Unlike electronic image stabilization systems that essentially mask the movement rather than actually compensating for it, Canon's Optical "lens shift" system preserves the inherent quality of the stabilized image without covering up parts of the image. This OIS technology is even effective when the movement being stabilized is caused by extended telephoto or low-light shooting conditions.

The camera's range can be expanded even further with the use of any one of three optional converter lenses: a 1.75X tele-converter, a 0.7X wide converter and a 52mm close-up lens for eye-catching and frame-filling macro photography. The converter lenses attach over the camera's zoom lens by means of an optional conversion lens adapter.

Canon PowerShot A580 Digital Camera

Sharing most of the features and visual virtues of its image stabilized sibling, the PowerShot A590 IS, including a fast 4X (35mm-140mm equivalent) optical zoom lens, the Canon PowerShot A580 digital camera features an 8.0 megapixel CCD-type image sensor, the option of fully automatic or semi-automatic settings and 16 easily selectable shooting modes. Incorporating a virtually identical body design as its slightly more feature-rich A-series family member, the PowerShot A580 camera is easily distinguished thanks to the pearlescent silver patina of its equally durable shell and easy to hold grip.

Canon PowerShot A470 Digital Camera

The successor to last year's successful entry level PowerShot A460 camera, the new 7.1 megapixel Canon PowerShot A470 digital camera has undergone a striking external makeover, matched dramatically by a number of key internal enhancements and advancements. The immediate eye-impact created by the PowerShot A470 camera stems from its availability in four different color accents – blue, red, orange and gray – over a contoured metallic finish body that highlights the camera's new design and reflects the camera user's individuality, personality and taste.

This camera's technological features complement its expressive style. Ideal for first time camera-users, the PowerShot A470 camera features a 3.4X (38mm - 132mm equivalent) optical zoom lens that opens up at a responsive f/3.0 at wide-angle and f/5.8 at the telephoto settings. Despite its positioning as an entry-level camera with style, PowerShot A470 camera offers users the option of exploring their creative sides with manual overrides for ISO speed, exposure compensation and white balance, while enjoying the absolute ease of the automatic setting and taking advantage of the camera's 14 shooting modes.

Shared Digital Camera Advancements:

Face Detection Technology

The joy of capturing precious memories of family get-together – without having to make excuses as to why Uncle Joe is deep in the shadows while Aunt Betty's features are completely washed out – is enhanced with Canon Genuine Face Detection Technology. The feature automatically detects, tracks, focuses and optimizes the exposure on up-to nine forward looking human faces in the frame or can lock onto a specific face in the crowd, ensuring that all (or one) are in focus and properly exposed, with or without flash. While the Face Detection algorithm automatically prioritizes up to nine human faces in a scene, it can also be instructed via the Face Select and Track function to lock on to a single face in the crowd, ensuring that the chosen countenance is finely focused, no matter where it appears in the frame. In addition to focus and exposure control, the new A-series cameras now use Face Detection Technology to improve white balance, providing more consistent color accuracy than earlier models.

Motion Detection Technology

Canon's innovative and exclusive Motion Detection technology consolidates motion information for both the camera and the photographic subject and determines whether the subject has moved and what if any adjustments to focus or exposure needs to be made. It will even detect and assess subject movement between each frame, making it quicker and easier to capture a series of images. Additionally, when paired with Canon's Optical Image Stabilization system – offered on the PowerShot A590 IS camera among other PowerShot models – the motion detection system's onboard vibration-detecting gyro senses and compensates for movement due to camera shake, even if the subject remains still.

Beating the Blur

Among the intuitive innovations built in to the new PowerShot A-series models is the Hi-ISO Auto function that works together with Motion Detection Technology to reduced the effect of blur in low light shooting situations by automatically changing and balancing the ISO sensitivity along with the shutter speed. The result can be a beautifully composed and exposed scene of a child blowing out birthday candles in a dimly lit room, or an atmospheric portrait of a beloved grandparent, captured in the soft, ambient afternoon light.

Though equipped with Canon's precise nine-point Autofocus system, the PowerShot A590IS, A580 and A470 models offer an AF-Point Zoom feature that works together with the cameras' advanced Face Detection Technology to enable users to double check facial expressions before snapping photos. Once it has been enabled in the recording menu, AF-Point Zoom can be engaged when photographing people simply by pressing the shutter button halfway. The cameras also feature Canon's Intelligent Orientation Sensor that determines whether a scene is being shot as a vertical or horizontal image. It then automatically rotates the image for quick and easy review on the cameras' bright, sharp and easy-to-read, 115,000-pixel 2.5 inch LCD monitor.

Getting the Red Out

All three of the new A-series PowerShots feature Canon's newly developed Automatic Red Eye Correction, an optional feature that engages while shooting, minimizing the need for correction before printing or sharing images. As an added convenience, the new cameras are compatible with MMC, MMC+ and HC MMC+ memory cards as well as standard SD and SDHC memory cards.

DIGIC III Digital Photo Processor

The "brain" in every new Canon digital camera from the PowerShot A-series to the EOS Pro models is the exclusive DIGIC III imaging processor. This proprietary chip is responsible for the cameras' higher performance levels including faster start up, faster autofocus and quicker shutter response times that leave long lag competitors far behind. What's more, DIGIC III improves both the image quality and the cameras' power consumption, extending the battery life under typical shooting conditions.

Easy Does It

The new "Easy Mode," available exclusively with the PowerShot A590 IS and A580 models, simplifies camera operation even more than the standard Full Auto mode. Beginning with limiting the active control buttons to two – the shutter button with zoom lever and the flash on/off button – and reducing the number of informational icons on the camera's display, Easy Mode effectively eliminates user confusion and enables newcomers to capture memorable moments without feeling overwhelmed or intimidated by the camera's extensive capabilities.

Easy Mode automatically sets the optimal shooting conditions including determining whether to shoot in conventional or macro mode, adjusting the focus and level of flash output for extreme close-ups. What's more, when combined with Face Detection and Motion Detection Technologies, Easy Mode determines the correct exposure for the face even in dark shooting conditions and will adjust the ISO speed to reduce blurring due to subject movement.

Canon "Can Do"

Adding to the Easy Mode ethos that Canon brings to these new PowerShot -series digital cameras is the new Sunset shooting mode, included as part of the cameras' offered Special Scene modes. A staple on all Canon PowerShot cameras, Special Scene modes utilize Canon's extensive photo expertise to assign the optimal camera settings for the shooting conditions selected. Whether indoors or out; in day or night light (and now with the Sunset setting, in-between too) these A- series cameras "know" how to take the best pictures in a vast array of shooting situations. Other Special Scene modes help make impressive images even when shooting through aquarium glass; across snowy vistas and sandy beaches, or into lush, colorful foliage or at a brilliant burst of fireworks against a black satin sky.

For all of their automatic allure, the new A-series PowerShot cameras offer more experienced users a full complement of useful features and a comprehensive menu of selectable scene settings that can feed the creative impulse or help make the most out of any picture-perfect moment. The PowerShot model A590 IS even offers a full manual setting that maximizes the shooter's creative control, making each image a truly personal expression.

In the Boxes

Scheduled to appear in stores beginning in March 2008, both the PowerShot A590 IS and the PowerShot A580 digital camera kits. include two standard AA alkaline batteries, a 32MB MMC+ Memory card, a USB interface cable, an AV cable, a wrist strap, and Canon's software suite. The kits carry estimated retail prices of $179.99* and $149.99*, respectively. The PowerShot A470 digital camera kit is also scheduled to ship in March, with similar standard accessories at an estimated retail price of $129.99.*


* Prices are estimated retail prices. Actual selling prices are set by dealers and may vary. Availability, specifications and prices are subject to change without notice.

Digital SLR Camera - Nikon D3

Nikon's latest professional-class digital SLR camera, the Nikon D3, is indeed top-of-the-class, winning multiple awards and incorporating the latest digital camera technologies. Poised to revolutionize digital photography for advanced enthusiasts and professional photographers, the 12.1 megapixel Nikon D3 features one of the fastest startup time and shortest shutter lag of any digital SLR cameras.

With a MSRP of $4,999.95, the Nikon D3 is beyond most photographers, but for those who can afford it, is surely one of the best digital SLR cameras around. The Technical Image Press Association (TIPA) named the Nikon D3 the best professional digital SLR camera for 2008.

Professional Digital SLR Camera

Revolutionizing Digital Photography

MELVILLE, N.Y. (AUGUST 23, 2007) - Eight years after Nikon's D1 camera changed professional digital photography forever, Nikon today introduced the D3 - a new digital SLR camera that is poised to once again revolutionize photography for professionals. The 12.1 effective megapixel D3 features Nikon's new FX-format CMOS sensor, measuring 23.9 x 36mm, which is nearly identical to the size of 35mm film. With the fastest startup time, shortest viewfinder blackout time, and shortest shutter lag of any digital SLR camera as well as the capability to shoot up to nine frames per second at full FX-format resolution, the D3 is the world's fastest digital SLR camera in its class.

Designed with sports photographers and photojournalists in mind, the Nikon D3 introduces an astounding list of brand new features and technologies that make it the most sophisticated and advanced Nikon digital SLR to date. In addition to the new FX-format CMOS sensor, the D3 incorporates Nikon's new EXPEED Image Processing System that is central to the blazing speed and processing power needed for many of the D3's new features.

Images taken with the D3 reflect exceptional overall quality, broad tonal range and depth, along with extremely low-noise throughout its normal ISO range of 200 to 6400. By setting the camera to its built-in options of Lo-1 or Hi-2, the ISO range of the camera can be expanded to the equivalent of ISO 100 or ISO 25,600 respectively, offering unmatched versatility in practically any shooting situation.

The D3 also features an entirely new 51-point auto focus system with Nikon's 3D Focus Tracking feature and two new LiveView shooting modes that allow photographers to frame a photograph using the camera's high-resolution LCD monitor. The D3 uses the world's first Scene Recognition System to greatly enhance the accuracy of auto focus, auto exposure and auto white balance detection in the camera by recognizing the subject or scene being photographed and applying this information to the calculations for the three functions.

"Nikon is proud and excited to once again respond to the needs of professional photographers by introducing the D3. Nikon engineers have successfully combined ultra high-speed shooting capabilities and handling with outstanding low-noise image quality, offering professional photographers an ideal tool for a broad range of shooting disciplines," said Edward Fasano, general manager for Marketing, SLR Systems Products, at Nikon Inc. "Sports, commercial and press photographers are increasingly demanding higher ISO sensitivity, better resolution, wider dynamic range and a familiar depth-of-field in relation to picture angles. With the D3, Nikon is excited to deliver a solution that represents an ideal unification of unsurpassed image quality, high-speed operation and professional durability, without compromise. Nikon fully expects the D3 to positively affect the photographic community in a way that hasn't been seen since the introduction of the Nikon D1."

Nikon's Digital Camera Sensor Formats

Nikon's digital SLR cameras based on its DX-format sensor have been hugely successful and represent an excellent combination of high image quality, size and value. And while the DX-format has been widely accepted by professional photographers and photo enthusiasts around the world, there is an increasing demand among professionals for a digital SLR camera that features higher ISO sensitivity, wider dynamic range and offers the same relationship between picture angle and depth-of-field that were the hallmarks of the 35mm film format.

Responding to this demand, Nikon has developed the D3 as its first digital SLR camera that features the Nikon FX-format CMOS sensor to meet the real-world requirements of its professional customers. The D3 delivers full resolution 12.1 megapixel images at up to nine frames per second when used with conventional AF-Nikkor lenses. When used with DX Nikkor lenses, the D3 automatically switches to the DX-format mode that uses a cropped portion of the sensor to generate 5.1 megapixel resolution images. While in this mode, the D3 automatically masks the portion of the viewfinder that will not be photographed and enables the capability to shoot up to 11 frames per second.

Both Nikon FX and DX-formats provide their own advantages, and Nikon recognizes that both formats are necessary in order to satisfy its diverse customer demands. Based on this recognition, Nikon will strengthen its D-SLR lineup with the addition of the D3 FX-format SLR camera and a broadened assortment of Nikkor interchangeable lenses, while continuing to develop and market high-performance DX-format cameras and lenses.

The Most Intelligent Nikon Digital Camera Ever

The D3 introduces a range of innovative technologies and features that significantly improve the accuracy, control and performance professional photographers can get from their equipment. Nikon's exclusive Scene Recognition System advances the use of Nikon's acclaimed 1,005-segment sensor to recognize colors and light patterns that help the camera determine the subject and the type of scene being photographed, before an image is captured. This information is also used to improve the accuracy of auto focus, auto exposure and auto white balance detection functions in the D3. For example, the camera can track moving subjects better in all directions and by identifying them it can also automatically select focus points faster and with greater accuracy. It can also analyze scene highlights and more accurately determine exposure, as well as infer light sources to deliver more accurate white balance.

The D3 incorporates Nikon's new Multi-CAM 3500FX auto focus module that features an intelligent array of 15 cross-type sensors and 36 horizontal sensors. These sensors can either be used individually or in groups, with the option for Single Area AF mode and Dynamic AF modes using groups of either 9, 21 or all 51 focus points. The system also features 3D Focus Tracking with automatic focus point switching that takes advantage of all 51 AF points as it uses color and light information to accurately track the subject. Nikon's new Scene Recognition System and improved focus algorithms also contribute to the impressive performance of the new 51-point AF system.

Nikon's new Picture Control System makes it easy for users of all experience levels to select and apply adjustments to how their pictures are rendered and create optimized settings to suit their individual preferences. The same settings produce consistent picture tone, even when using different camera bodies. The Picture Control System offers four basic setting options – Standard, Neutral, Vivid and Monochrome. These can be directly modified for easy adjustment and customization of image parameters, such as sharpening, tone compensation, brightness and saturation. Photographers can customize and store up to nine customized options in the D3 and export up to 99 to a CF memory card, enabling photographers to share settings among multiple D3 cameras.

Taking a cue from the popularity of Nikon's D-Lighting technology, the D3 features a new Active D-Lighting mode that, when enabled, provides remarkable real-time highlight and shadow correction with optimized image contrast. Active D-Lighting produces broader tone reproduction in both shadows and highlights by controlling highlights and exposure compensation while applying localized tone control technology to achieve a more pleasing level of contrast across the entire image. And because the advantages of Active D-Lighting are applied as images are captured, image editing time can be shortened.

The D3's LiveView feature offers two modes for confirming subjects and composition on the new 920,000-dot, high-resolution 3-inch LCD monitor while shooting. The Tripod mode is designed for precise focus and accuracy when the camera is on a stable platform and the subject is not moving. In this mode, the camera focuses on the subject using focal-plane contrast and any point on the LCD screen can be selected as the focus point for the picture. The second mode, called Handheld mode, allows photographers to use the camera's conventional TTL focusing system, with all 51-points and 15 cross-type points available. When using this mode, the camera activates focusing immediately when the shutter button is pressed, to ensure accurate focus.

The Fastest Digital Camera in its Class

The D3 has the fastest reaction times of any camera in its class. Its shutter release time lag is only 37 milliseconds, and its start-up time is approximately 0.12 seconds. It is capable of continuously shooting approximately nine frames per second in full resolution with FX-format, up to 64 consecutive frames in JPEG, Normal compression. For NEF (RAW) files, the D3 can shoot up to 20 or up to 17 consecutive frames depending on whether it is set to 12-bit or 14-bit images. When using a DX-format lens, the camera automatically switches to DX-format mode, adjusting the resolution of the camera to 5.1 megapixels. In the DX-format mode, photographers also have the opportunity to increase the speed at which the camera can take pictures by limiting the auto exposure and going up to 10 frames per second or limiting both auto exposure and auto focus and going up to 11 frames per second.

Refined Ergonomics and Usability

The D3 reflects Nikon's most streamlined, functional and aesthetically pleasing layout in a digital SLR camera, all designed so photographers can take pictures with less fatigue, greater accuracy and comfort.

The camera's viewfinder provides virtually 100 percent coverage for accurate framing, while an ultra-high definition, 920,000-dot VGA LCD screen on the rear of the camera displays images with vivid color and clarity. The 170-degree wide viewing angle makes composing shots using the LCD screen in LiveView mode easy. The D3 also features a unique Virtual Horizon digital level sensor that indicates the camera's alignment relative to the true horizon on the rear LCD screen or in the viewfinder.

The D3 also features two CompactFlash card slots that can be used for consecutive recording (overflow), simultaneous recording (backup), separating recording of RAW and JPEG files or even copying pictures between the two cards. Images can be displayed directly from the camera to a high-definition monitor using the camera's HDMI port and an optional cable.

The D3 is designed for professional use in demanding conditions. The exterior of the D3 is crafted of magnesium alloy and the camera's shutter mechanism is tested to 300,000-cycle releases. The 3.0-inch LCD is strengthened with tempered glass and the D3's comprehensive array of rubber gaskets and seals protect vulnerable entry points from dust and moisture.

Visit the Official Nikon D3 Digital SLR Camera Website

Digtal Camera - Nikon COOLPIX P80

Nikon's new COOLPIX P80 is an advanced compact digital camera with a 10.1 megapixel CCD image sensor and an 18x zoom. Meant for camera enthusiasts and other casual digital photographers who are not prepared for a digital SLR camera, the Nikon COOLPIX P80 digital camera offers outstanding digital photo quality and advanced photography settings.


MELVILLE, NY (April 10, 2008) – Nikon Inc. is pleased to announce the COOLPIX P80, a high-performance compact digital camera built to satisfy the needs of camera enthusiasts and family photographers alike. The P80 harmoniously integrates a 10.1 megapixel CCD image sensor with Nikon’s innovative EXPEED™ digital image processing concept and an 18x optical Zoom-NIKKOR lens designed with the compact and comfortable styling of the Nikon COOLPIX brand.

“The COOLPIX P80 addresses a need from consumers for an ultra-zoom compact camera that offers unrivaled Nikon performance and clarity,” said Bill Giordano, General Manager, Marketing, COOLPIX for Nikon Inc. “Nikon is proud to continue delivering the highest quality imaging products for photo enthusiasts and aspiring photographers with a broad range of creative control options and superior imaging ability."

Packing the power of 10.1 megapixels, the P80 digital camera captures fine detail with the creative freedom to crop and edit. The P80 features Nikon’s legendary NIKKOR optics, ensuring quality images even while at a distance to subjects. The P80’s 18x Zoom-NIKKOR lens covers focal lengths from 27-486mm (35mm format equivalent). To ensure steady shots while utilizing the digital camera's versatile zoom capabilities, the COOLPIX P80 is equipped with Optical Vibration Reduction (VR).

In line with other COOLPIX P-Series digital cameras, the P80 includes intuitive controls via dedicated command and mode dials, providing easy access to shooting controls and exposure mode settings. The P80 offers Programmed Auto [P], Shutter-priority Auto [S], Aperture-priority Auto [A] and Manual [M] modes granting users the ability to tap into the creativity of D-SLR functions while maintaining the simplicity of COOLPIX functionality. What’s more, the P80 digital camera has the benefit of an all-new Sport Continuous Mode, allowing users to shoot as many as 30 consecutive pictures at four, six, or a quick 13 frames per second.

Capturing photos in lower light conditions is no problem for the P80 digital camera. With a light sensitivity range up to ISO 6400, users can now create new opportunities to capture more natural-looking photos with minimal light, or fast moving subjects with unparalleled clarity.

Composing and reviewing photos is an enjoyable experience on the large, 2.7-inch LCD monitor with anti-reflection coating, wide viewing angle and 230,000 dots of high resolution. An eye level electronic viewfinder is available for quick easy viewing in challenging lighting conditions.

The P80 digital camera also offers quick access to a selection of 15 different scene-optimized and movie modes including the ability to shoot pictures in both black and white and color simultaneously. The new graphical user interface has an enhanced pop-up design allowing for more precise menu navigation and interaction.

Nikon has incorporated its user-friendly Imaging Innovations into the P80 digital camera, designed to make the photo-taking process easier and more intuitive. These technologies, referred to as “Nikon In-Camera Innovations” include In-Camera Red-Eye Fix™, D-Lighting, and Face-Priority AF. In-Camera Red-Eye Fix™ automatically detects and corrects red eye, a common condition that occurs in flash photography. In playback mode, D-Lighting compensates for excessive back-light or insufficient flash in images. Nikon’s enhanced Face-Priority AF automatically finds and focuses on one person’s face or up to 12 people’s faces within one frame. Face-Priority AF provides faster and sharper focus to produce clear, crisp portraits wherever the subjects are positioned in the frame.

The COOLPIX P80 digital camera comes packaged with Nikon's COOLPIX Software Suite for organizing, editing and sharing digital photos. It also has PictBridge support and is compatible with SD/SDHC cards. The COOLPIX P80 digital camera will be available nationwide beginning April 2008 and has an MSRP of $399.95**. For more information about the P80 and other COOLPIX cameras, please visit Nikon USA.

** Manufacturers Suggested Retail Price. Actual prices are determined by Nikon Authorized dealers and are subject to change at any time.

Visit the Nikon COOLPIX P80 Digital Camera Website

Digital SLR Camera - Canon Rebel XSi/EOS 450D

The Rebel XSi is Canon's latest entry into the advanced digital SLR camera market, placing superior optics and the advanced features into the hands of photo enthusiasts. Featuring a 12.2 megapixel CMOS sensor and a 3.0 inch LCD screen, the Rebel XSi delivers excellent digital photographs and easy previewing options.

The Canon Rebel XSi also incorporates Canon's advanced DIGIC III image processor "ensures superior image rendering and rapid response times." Fully compatible with all Canon EF and EF-S lenses, the Rebel XSi is truly a powerful digital SLR camera capable of producing beautiful digital photographs.

Canon's EOS Integrated Cleaning system is also included in the Rebel XSi, thereby producing cleaner images. Canon also features a compact, streamlined body. The Technical Image Press Association (TIPA) named the Canon Rebel XSi (known as the Canon EOS 450D in Europe) the best advanced digital SLR camera for 2008.

Visit the Official Canon Rebel XSi Digital SLR Camera Website
Read the Canon Rebel XSi Digital SLR Camera Review
Digital Camera Info - Canon Rebel XSi Digital SLR Camera Review

Full Review - Canon Rebel XSi Digital SLR Camera

Canon's new EOS Rebel series digital SLR camera - the Rebel XSi - places superior optics and the latest professional features into the hands of emerging photo enthusiasts. Together with optically image stabilized lenses, the new Rebel is a serious contender in the advanced digital SLR camera market. The Canon Rebel XSi is known as the Canon EOS 450D in Europe.

LAKE SUCCESS, N.Y., January 23, 2008 – Canon U.S.A., Inc.'s EOS Rebel series of digital single lens reflex cameras – the cameras that defined and refined what it means to be an "entry level" digital SLR – have now redefined the gateway prowess and "pro-ness" of the DSLR category with the introduction of the line's new leader, the 12.2-megapixel EOS Rebel XSi camera. Incorporating a number of high-end functions and technology found in Canon's professional SLR models, the EOS Rebel XSi camera boasts an improved autofocus sensor, enhanced 14-bit A/D conversion, an advanced Live View function, and the proprietary DIGIC III image processor. When paired with any of the more than 60 compatible Canon EF and EF-S lenses, including optically image stabilized EF-S lenses like the EF-S18-55mm f/3.5-5.6 IS – now included in the EOS Rebel XSi kit – or the new EF-S55-250mm f/4-5.6 IS, the EOS Rebel XSi DSLR delivers images that will delight and inspire family and friends at an entry level price tag.

"This new EOS Rebel XSi digital SLR camera is the answer for those who have been waiting to make the leap from digital point-and-shoot to digital SLR or from an older SLR to the latest generation of advanced technology, while still including the creative controls their old camera afforded them," states Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A.

Luxury Feel and Function

At first glance, one notices the Rebel XSi digital SLR camera's large, 3-inch LCD monitor, enhanced from the 2.5-inch screen on the Digital Rebel XTi model. The larger 230,000 pixel screen makes it easier for users to review images and scroll through the Rebel XSi digital SLR camera's menus. The larger-sized display provides the ability to use a larger font size for menu text, making it easier than ever to read settings and options. The new screen also features a broadened color gamut, seven brightness settings for easy viewing under a variety of shooting conditions and a wide viewing perspective in all directions.

The EOS Rebel XSi digital SLR camera features a substantial yet streamlined profile, with curved edges, contoured surfaces, conveniently placed controls and comfortably constructed rubber grip and thumb rest that all contribute to fatigue-reducing hand fit. The digital SLR camera body is constructed of a rugged yet lightweight combination of stainless steel and polycarbonate embedded with glass fiber. The chassis exterior is enrobed in a durable ABS and Polycarbonate resin and offered in a choice of silver or black finishes.

Improved Image Quality

At the heart of the new EOS Rebel XSi digital SLR camera is its newly designed 12.2 megapixel APS-C size Canon CMOS sensor. This new sensor employs large microlenses over each pixel to reduce noise and enhance sensitivity up to ISO 1600, which is ideal for high-quality images in low light. The APS-C size sensor retains a 1.6x focal length conversion factor compared to full-frame digital image sensors or 35mm film format cameras.

Another image quality enhancement is the upgrade of the Analog-to-Digital (A/D) conversion process to a 14-bit A/D processor. The inclusion of the 14-bit A/D process means the Rebel XSi camera records up to 16,384 colors per channel and allows the camera to produce images with finer and more accurate gradations of tones and colors. This is ideal for shooting outdoors where subtle hue changes in sky, water or foliage can really add to an image.

The Canon EOS Rebel XSi DSLR also incorporates the optional Highlight Tone Priority and High-ISO Noise Reduction functions first introduced in 2007 with the EOS-1D Mark III Professional Digital SLR camera and now available for the first time in an entry level Canon digital SLR camera. Additionally, the new camera is equipped with Canon's Auto Lighting Optimizer technology, which corrects image brightness and contrast automatically. Introduced last year in the EOS 40D digital SLR camera, this valuable optional feature now works in all exposure modes and utilizes Face Detection technology to prevent underexposure with backlit faces.

DIGIC III Image Processor

If the 12.2-megapixel APS-C size CMOS sensor is the heart of the digital SLR camera, then Canon's DIGIC III processor is the brain. The latest generation of Canon's proprietary image processing engine, DIGIC III technology ensures that the fine details and natural colors of the images are optimally recorded. The DIGIC III processor also manages the digital SLR camera's efficient energy consumption and high-speed signal processing performance. The EOS Rebel XSi is the first model in the Rebel series to incorporate DIGIC III.

Enhanced Live View

Introduced in 2007 on the EOS-1D Mark III DSLR, this function makes its debut in an entry level Canon DSLR with the EOS Rebel XSi digital SLR camera. Live View allows users to frame shots through the LCD screen rather than the viewfinder. Going beyond the manual focus and phase-detection AF capabilities of earlier EOS models with Live View, the EOS Rebel XSi digital SLR camera adds a new "Live Mode" contrast-detection AF function that allows the camera to focus automatically during Live View without lowering the reflex mirror.

Improved Autofocus and Framing Rate

The EOS Rebel XSi Digital SLR camera utilizes a precise nine-point Autofocus (AF) system featuring a newly developed AF sensor that improves the digital SLR camera's subject detection capabilities compared to earlier models. The new Rebel XSi DSLR provides a cross-type AF measurement at the center that's effective with all EF and EF-S lenses, while providing enhanced precision with lenses having maximum apertures of f/2.8 or faster. The cross-type AF measurement reads a wider variety of subject matter than conventional single-axis AF sensors and thus increases the new digital SLR camera's ability to autofocus quickly and accurately. The EOS Rebel XSi is also the fastest firing Rebel model to date, capable of continuously capturing 3.5 frames per second for bursts of up to 45 images in large/fine JPEG mode and 6 frames in RAW mode. The faster frame rates and finer focusing capabilities of the Rebel XSi together with its impressive image burst rate will help digital photo enthusiasts preserve family milestones or capture split second sports action at just the right moment.

EOS Integrated Cleaning System

The new Rebel XSi DSLR utilizes Canon's EOS Integrated Cleaning system, first introduced on the EOS Rebel XTi digital SLR camera. The camera's Self-Cleaning Sensor Unit shakes dust particles off of the low-pass filter in front of the sensor. The dust is then trapped by an adhesive along the base, preventing it from causing further nuisance. Cleaning is engaged each time the digital SLR camera is powered up or shut down or manually through the "clean now" function.

The second part of the cleaning system involves post processing with a compatible personal computer and the supplied Digital Photo Professional software. Here the camera maps any spots that may remain on the sensor, saving it as Dust Delete Data and subsequently subtracting dust spots from the final image during post processing. A third option includes a manual sensor cleaning function which raises the mirror and allows users to clean dust that may have stuck to the low-pass filter.

Back to the Basics

In keeping with its EOS system heritage, the new Canon EOS Rebel XSi digital SLR camera is equipped with a host of useful creative controls, including shutter speeds ranging from 1/4000 sec. to 30 sec. plus Bulb, a choice of four metering patterns including 4% spot metering (another first for the Rebel series), a wide range of exposure modes from fully automatic to fully manual, depth of field preview, mirror lock and much more. The new digital SLR camera is fully compatible with all Canon EF and EF-S lenses, as well as EX-series Speedlites, an optional Battery Grip, and remote control and viewfinder accessories.

A departure from previous EOS Digital Rebel models, which accommodated CF type memory cards, the new EOS Rebel XSi digital SLR camera utilizes SD and SDHC memory cards including those with capacities higher than 2GB, making it the perfect upgrade for users already equipped with SD cards from point-and-shoot model cameras. Additionally, the EOS Rebel XSi camera utilizes Canon's new high-capacity LP-E5 lithium ion battery pack, which provides 50% more exposures per charge than earlier models with virtually no increase in size or weight.

In the Box

Expected to ship in April 2008 the Canon Rebel XSi digital SLR camera is available in body-only configuration which includes a rechargeable battery pack and charger, USB and video cables, a neckstrap, an EOS Solutions Disk CD, and a 1-year Canon U.S.A., Inc. limited warranty. The new camera will also be available in a lens kit version which includes everything in the body-only kit plus the EF-S18-55mm f/3.5-5.6 IS zoom lens. The two versions carry estimated retail prices of $799.99 and $899.99, respectively.

EF-S 18-55mm f/3.5-5.6 Image Stabilizer Lens

First introduced in August of 2007, the Canon EF-S 18-55mm f/3.5-5.6 IS zoom lens is Canon's answer to consumer demand for a high-quality yet affordable optically image stabilized lens and is included as the standard lens in the Rebel XSi kit configuration. The lens features the wide-angle to mid-range zoom flexibility of its non-IS predecessor with the significant advantage of Canon's true optical, lens-shift image stabilization system that yields up to a full four stops of image-shake correction.

The higher performance provided by Canon's lens shift IS system (compared with the in-camera body sensor shift type offered in some competitive SLRs) includes the ability to optimize the lens performance for specific shooting situations such as low light, long-zoom or movement while shooting (or virtually any combination of the three). What's more, the photographer can see the optical image stabilization effect in the viewfinder. As the image already appears steady in the viewfinder or on the screen through the Rebel XSi Live View function, better framing and composition is possible allowing the photographer to concentrate on the best shot more comfortably.

EF-S55-250mm f/4-5.6 IS Lens

Like the standard kit lens, the optional EF-S55-250mm f/4-5.6 IS zoom lens offers users of Canon EOS Digital SLRs with APS-C type CMOS sensors an affordable, lightweight, high-performance lens with tremendous range and flexibility. Given the 1.6x conversion factor inherent in the APS-C sized sensor, the high zoom ratio of this EF-S 55-250mm lens actually achieves the equivalent focal length of 88-400mm (in 35mm format).

Canon's true optical, lens shift image stabilizer offers users an equivalent shutter speed that is approximately 4 settings faster, making hand-held lower light or long zoom photos easier to capture without blurring. What's more, the lens can automatically distinguish between normal shooting and panning shots and select the optimum Image Stabilizer mode for each.

In stores now, both the EF-S 18-55mm f/3.5-5.6 IS and the EF-S55-250mm f/4-5.6 IS zoom lenses are manufactured by Canon specifically for the EOS Rebel XSi , EOS 40D and every other EOS SLR that takes EF-S lenses including earlier Digital Rebel cameras and the EOS 20D, EOS 20Da, and EOS 30D models. Though standard in the EOS Rebel XSi kit, the EF-S 18-55mm f/3.5-5.6 IS lens is also available as a stand alone purchase and carries an estimated retail price of $199.99. The optional EF-S55-250mm f/4-5.6 IS lens is available at an estimated retail price of $299.99.

Canon Image Stabilized EF-S Lenses

Canon's latest lenses incorporate its Image Stabilizer technology while maintaining a compact design. This superior technology allows excellent low-light digital photography as well as longer shutter speeds. The EF-S 55-250mm f/4-5.6 IS Telephoto Zoom Lens was awarded the Best Entry-Level Camera Lens by the Technical Image Press Association (TIPA) for 2008.

Amstelveen, The Netherlands, 20 August, 2007: Canon today strengthens its EF-S series of lenses with the launch of the EF-S 18-55mm f/3.5-5.6 IS and EF-S 55-250mm f/4-5.6 IS. With equivalent focal lengths of 29-88mm and 88-400mm respectively, the lenses are the first in the EF-S series to incorporate a 4-stop Image Stabilizer, dramatically extending low-light performance. Both lenses incorporate specialist optics to achieve exceptional image clarity - the EF-S 18-55mm f/3.5-5.6 IS employing an aspherical lens element with the EF-S 55-250mm f/4-5.6 IS benefiting from an Ultra-Low Dispersion (UD) lens element.
The lenses are built to fit exclusively on those EOS cameras with an EF–S lens mount – including the new EOS 40D, EOS 30D, EOS 400D and earlier models.

EF-S 18-55mm f/3.5-5.6 IS Camera Lens

The Canon EF-S 18-55mm f/3.5-5.6 IS digital camera zoom lens is a lightweight general-purpose lens that is ideal for handheld photography in a wide range of lighting conditions. Offering high optical quality, the lens has an 11 element, 9 group construction, including one aspherical element for crisp corner-to-corner detail. The lens maintains a closest focusing distance of just 25cm throughout the zoom range, giving photographs the flexibility to frame up close when needed.

EF-S 55-250mm f/4-5.6 IS Camera Lens

Compact and lightweight, the Canon EF-S 55-250mm f/4-5.6 IS digital camera zoom lens offers the longest zoom range in the EF-S series to date. The 88-400mm equivalent focal length opens up new framing possibilities for owners of EF-S mount cameras shooting wildlife, sports and travel photography. Optical quality is assured through a UD element, which minimizes chromatic aberrations that could otherwise cause reduced contrast and color fringing.

4-stop Image Stabilizer

Canon’s latest optical Image Stabilizer (IS) technology provides up to 4-stop compensation for image blur caused by camera shake and slow shutter speeds. Photographers normally shooting handheld at 1/250 sec can switch on IS to obtain a similarly steady and blur-free result with a shutter speed of just 1/15 second. The inclusion of automatic panning detection makes it easier for photographers to track wildlife and other moving subjects. To ensure consistently accurate results at all zoom positions, the IS system within each lens has been optimized for that lens’ specific focal length range. Since the IS system is based within the lens, the results are visible through the viewfinder when framing the image.

Appealing background blur

Both lenses also incorporate a circular aperture. This helps create an even background blur when depth of field is minimized, giving photographers more creative options for portraiture and similar types of photography.

Super Spectra coatings

Both models employ Canon’s patented Super Spectra coatings to suppress flare and ghosting – more prone to occur with digital cameras due to reflection off the image sensor. By increasing light absorption, coatings reduce reflections off lens element surfaces to deliver crisp, undistorted images with natural color balance.

E-TTL II flash integration

The lenses transmit distance information to the E-TTL II flash system of all current model digital EOS cameras, improving flash exposure metering when used in conjunction with Canon’s range of EX Speedlite flash units.

In keeping with Canon’s Kyosei philosophy of living in harmony with the environment, the lens features only lead-free glass.